E-commerce Marketing Manager - HK Based
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E-commerce Marketing Manager - HK Based at Living in a Bubble, remote in Hong Kong SAR China, full time. JobGrid presents the normalized role facts from the structured posting, with source timing shown as posted on 2026-06-09 and last checked on 2026-06-09, and routes applicants to the original public application page with referral parameters appended.
- Role data is normalized from the structured posting: title, company, remote workplace, Hong Kong SAR China location, and full-time employment are available; category, seniority, in
- Original posting language is English, and JobGrid keeps the publisher-value text separate from the employer description.
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Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.
We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.
Key Responsibilities
Performance Marketing
- Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
- Scale profitable acquisition and retargeting funnels (US & AU focus).
- Manage full-funnel performance with weekly KPI reporting.
Brand & Growth Strategy
- Define and execute strategies that increase brand awareness, community engagement, and brand search volume.
- Champion our brand voice within the vanlife and adventure community.
Data & Analytics
- Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
- Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results.
Creative Direction
- Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.
Customer Journey Optimization
- Improve conversion funnels from acquisition to retention.
- Partner with CX and product to elevate the on-site shopping experience.
Budget Ownership
- Manage and allocate marketing budgets for maximum efficiency and return.
Cross-Functional Collaboration
- Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.
Success Metrics (KPIs)
You will be measured on:
- Revenue Growth — contribution to topline sales across all channels
- Blended ROAS — efficiency of overall paid media performance
- MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
- Brand Search Volume — growth in branded, non-branded, and category-level search demand