Marketing Lead

At Yuzu, we’re building the next-generation health insurance company. We are NOT building a digital brokerage or an AI wrapper - we are going deeper to build the foundational infrastructure required to power tomorrow’s health plans. We believe that software can unlock the ability to build health plans that are affordable, adaptable, and scalable. Yuzu’s platform will be core to this future.

So how does this actually work? Over 70% of employer-sponsored health plans are self-funded, meaning the employer acts as the insurer and directly covers employees' healthcare costs. This allows companies to customize benefits, gain flexibility, and save money. Self-funded employers partner with a Third-Party Administrator (TPA) to handle the behind-the-scenes plan administration, like processing claims and managing benefits.

The TPA industry is a $500bn sleeper industry that has historically been seen as a services business, bogged down by manual processes and legacy systems.

Yuzu is different. We are a vertically integrated & tech-enabled TPA, currently servicing thousands of companies. We differentiate by helping innovative health plans come to life by facilitating new ways to pay for and access healthcare covered by insurance. Yuzu’s goal is to make it as easy for any business to create and manage a custom health plan as it is to create a storefront on Shopify.

We're looking for a versatile, execution-oriented Marketing Lead to own and drive our marketing function. You'll manage the full spectrum from brand and events to regional health system plan marketing, ensuring Yuzu shows up powerfully at every stage of the funnel and in every market we enter.

What You'll Do:

• Plan, manage, and execute strategic events including industry summits, broker events, and regional launches

• Develop and execute marketing campaigns for health system plans at the local and regional level

• Build and maintain our brand voice across channels, e.g., digital, print, events, and partner co-marketing

• Partner with sales, partnerships, and the health system teams to ensure marketing supports pipeline goals

• Oversee external marketing vendors and agencies as needed

• Track marketing performance, analyze results, and continuously optimize tactics

• Own our content calendar, email programs, and social media presence

• 5+ years of marketing experience, ideally in B2B or healthcare

• Demonstrated ability to manage events, campaigns, and multiple projects simultaneously

• Experience with both brand/content marketing and performance/demand generation

• Strong written communication and creative instincts

• Comfort working in a lean, startup environment where you'll be a team of one (to start)

   

The First 30 Days

• Get embedded across the company and learn what makes Yuzu differentiated

• Audit the current marketing motion, content, conference presence, and event strategy

• Assess how Yuzu is currently showing up across:

  • events,

  • blogs / written content,

  • LinkedIn / social presence,

  • and co-branded customer materials

• Build an initial point of view on Yuzu’s voice and audience segmentation

The First 60 Days

• Define the core marketing strategy and recommend where the function should go

• Establish Yuzu’s voice and messaging framework

• Build an initial events plan for:

  • fall health system summit

  • spring broker summit

  • and conference presence

• Recommend a plan for content production, including ownership and cadence for blogs and LinkedIn

• Outline how co-branded marketing with customers should work

90 Days & Beyond

• Launch the first repeatable marketing programs for events, content, and audience outreach

• Establish a content production cadence across blogs, speaker opportunities, and panel appearances

• Own Yuzu’s presence at 2–4 major conferences per year

• Support 1–2 regionally targeted campaigns, including stakeholder events such as happy hours and dinners, and develop the supporting branded materials

1. Initial Recruiter Interview: 30 min

2. Hiring Manager interview: 45 minutes

3. Take home assignment: ~2 hours

4. Onsite: 2 hours

In this role, you’ll receive an $180,000 - $240,000 salary, bonus, early equity, and full benefits.

5 days a week in our West Village, New York office

🌴Flexible PTO: Unlimited

⚕️Paid health benefits 100%: Medical, vision, and dental

🏦 401k Provider and match

📚Productivity Stipend: $3000/annually

🏠Home Office Stipend: for remote employees

🎉 Team Outings and Offsites: We just went to a mets game!

🥪 Daily in-office Lunch

🧢 Company Swag