Partnerships Marketing & Events Coordinator

About Craydel

At Craydel, we believe in the power of education to transform lives and create opportunities. Our mission is to democratize access to quality higher education for students and working professionals in Sub-Saharan Africa.

We exist because we know that education should not be a privilege reserved for the few, but a right available to everyone, regardless of their background or location. We have helped over 100, 000 students find the right university and currently provide access to 500+ universities in 40+ study destinations around the globe.

Our commitment is to ensure that every student/working professional has the chance to achieve their educational and professional goals.

Mission Statement

To build strategic university relationships that drive enrollments (Craydel's North Star Metric) and deliver value to Craydel’s learners

About The Role

Craydel is looking for a highly organised, execution-focused marketer and coordinator to join our University Partnerships team.

Craydel works with hundreds of university partners globally, helping them connect with African students through marketing, engagement, events, and student recruitment opportunities.

This role is focused on helping partner universities maximise their visibility, brand presence, engagement, and student conversion opportunities across the Craydel ecosystem.

You’ll coordinate and execute university campaigns, events, sponsorship activations, review programs, and engagement initiatives that help universities strengthen their presence with African students, counsellors, and applicants.

This is a highly execution-oriented role with significant ownership and exposure across the business, including close collaboration with senior leadership and the university partnerships team.

The role reports to the University Business Development Manager and works closely with Craydel’s Founders.

What You Will Do

1. Partner Marketing & Brand Visibility

   • Coordinate marketing initiatives that help university partners increase visibility with African students.

   • Support execution of campaigns, scholarship promotions, university spotlights, rankings campaigns, and themed partner activations.

   • Help universities strengthen their brand positioning and engagement on the Craydel platform.

2. Events, Sponsorships & Partner Activations

   • Coordinate university-facing events and partner activations, including: open days, fairs, webinars, conferences, high school tours, and partner-sponsored events and trips

   • Manage event logistics, including venue sourcing, coordination, timelines, stakeholder communication, and execution.

   • Support sponsorship participation and coordination for Craydel's flagship events.

   • Coordinate with university representatives, school counsellors, students, vendors, and internal teams to ensure smooth execution.

3. Ratings & Reviews Program

   • Own and scale Craydel’s student ratings and reviews initiative.

   • Coordinate with universities and students to increase verified reviews on the platform.

   • Strengthen trust signals that influence student application decisions and university visibility.

4. Campaign & Content Coordination

   • Coordinate recurring university-focused campaigns and engagement initiatives.

   • Support creation and refinement of landing pages, insights reports, campaigns, and partner-facing content

   • Coordinate campaign execution across internal stakeholders while tracking engagement metrics, including views, reactions, sign-ups, and applications.

What Success Looks Like (KPIs)

1. Events & Sponsorships

   • University participation and sponsorship sign-ups for flagship events.

   • Successful execution of university fairs, open days, and activations.

2. Platform & Engagement Growth

   • Growth in verified student ratings and reviews.

   • Increased student engagement across partner campaigns and activations.

3. Campaign Performance

   • Student sign-ups, attendance, applications, and engagement metrics tied to partnership initiatives.

What You Have

• 3+ years of experience in partnerships, sales & business development, marketing, Key account management, events, customer success, or related commercial roles.

• Must be proficient in standard office and productivity tools (e.g., Google Workspace, Microsoft Office, spreadsheets, presentation tools)

• Must be a heavy user of Claude, ChatGPT, or Gemini, and can demonstrate using AI tools to drive efficiencies

• Strong relationship management and stakeholder coordination skills.

• Highly organised with strong operational discipline and attention to detail.

• Comfortable managing multiple moving pieces, timelines, stakeholders, and event logistics simultaneously.

• Proactive, execution-oriented, and comfortable taking ownership without constant direction.

• Experience working in fast-paced, highly collaborative environments, ideally a start-up

Craydel’s Values

1. We are learner-obsessed

   • We put learners first in everything we do.

2. We do more with less

   • We stretch ourselves and our budgets to accomplish more with less.

3. We think in solutions

   • We know there are many obstacles in building a world-class start-up. That’s why we commit to identifying potential solutions every time we face a challenge.

4. We are performance-driven

   • We hold ourselves accountable to achieve our KPIs.

5. We are stronger together

   • We know that while each activity has an owner, we all depend on each other to achieve our key results.

Craydel’s Anti-Values (Who We are Not)

1. We are not a 9-to-5 organisation. We have to do whatever it takes to get the job done. Putting learners first often means meeting them on evenings and weekends.

2. We are not a remote culture. All departments must work closely together to achieve our goals, so we value in-person collaboration.

3. We do not make excuses. If something isn’t getting done, we do it ourselves.