Product Marketing Manager
Огляд ролі від JobGrid
Product Marketing Manager at RealAdvisor S.A. is a remote role in Germany, classified under Marketing & Growth at mid seniority. JobGrid presents the normalized role facts separately from the employer description, keeps the source language boundary intact, and routes candidates to the original public application page; no salary is listed in the source payload.
- Remote, Germany; workplace type is remote; category is Marketing & Growth; seniority is Mid.
- Source posted at 2026-06-02 and last checked at 2026-06-03, so the listing has recent source freshness.
- Work language is English; JobGrid preserves the employer description separately and uses structured facts for the page copy.
- No salary is provided in the source payload, so salary context cannot be added without inventing details.
RealAdvisor is a leading European PropTech platform connecting homeowners with real estate agents. Operating across Switzerland, France, Spain, and Italy, we serve over 1 million monthly visitors and 5,000+ real estate agencies.
We're a lean, fast-moving team where autonomy, ownership, and execution matter more than hierarchy.
Why this role exists
We're looking for a hands-on Product Marketing Manager to own how we communicate with users throughout the customer lifecycle.
Working closely with Product, Growth, and Operations, you'll turn product features, customer insights, and business goals into clear, engaging, high-converting campaigns.
This is a highly execution-focused role. You'll own campaigns end-to-end—from messaging and asset creation to launch, analysis, and optimization.
What you'll do
Lifecycle Marketing
- Build and optimize onboarding, activation, retention, upsell, and reactivation journeys.
- Run campaigns across email, SMS, push notifications, and in-product messaging.
- Improve engagement, conversion, and retention through testing and experimentation.
Product Marketing
- Define positioning, messaging, and value propositions for products and features.
- Launch new products and features with clear go-to-market plans.
- Create enablement materials for Sales and Customer Success teams.
Campaign Creation & Execution
- Write compelling copy for emails, landing pages, product updates, and marketing materials.
- Create polished campaign assets and maintain a high bar for quality and brand consistency.
- Build, launch, QA, and optimize campaigns using marketing automation and CRM tools.
Performance & Analytics
- Track campaign performance and define success metrics.
- Analyze funnels, cohorts, engagement, and conversion data.
- Run A/B tests and use data to continuously improve results.