Senior Director of Games

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.

Position Summary

The Senior Director of Games is a senior role within the Global Brand Marketing organization, responsible for leading the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. This role will oversee the full Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath’s global growth objectives.

This position reports to Angela, Global VP of Brand Marketing, and will partner closely with the Director of Games to manage the day-to-day execution, product positioning, line planning, and go-to-market needs of the Games portfolio.

The Senior Director of Games will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath’s Games portfolio is clearly positioned and built for growth.

Key Responsibilities

Games Portfolio Strategy

·         Lead the overall strategy for Goliath’s Games portfolio across key categories, including family games, kids games, party games, strategy games, adult games, licensed games, evergreen titles, and new growth segments.

·         Define the role of each product within the portfolio, including target consumer, price point, retailer fit, positioning, and growth potential.

·         Identify opportunities to expand, refresh, rationalize, or reposition the Games line.

·         Ensure the portfolio has the right balance of new innovation, evergreen growth, licensed opportunities, and commercially proven items.

·         Partner with Angela and senior leadership to align the Games strategy with broader Global Brand Marketing and company objectives.

Brand Marketing & Product Positioning

·         Lead brand marketing direction for the Games portfolio.

·         Define the consumer positioning, product story, key selling points, packaging direction, and go-to-market messaging for key games and game segments.

·         Ensure every game has a clear reason to exist, a strong consumer hook, and a compelling retail story.

·         Partner with Creative on packaging, naming, copy, visual assets, and presentation materials.

·         Ensure games are easy to understand, easy to sell, and compelling at shelf, online, and in retailer presentations.

Partnership with Director of Games

·         Partner closely with the Director of Games to manage portfolio execution, product timelines, line planning, meeting preparation, and internal communication.

·         Provide strategic direction and prioritization across the Games portfolio.

·         Work with the Director of Games to track product updates, packaging needs, samples, approvals, and launch milestones.

·         Ensure the Director of Games has the context, direction, and support needed to execute against the broader portfolio strategy.

·         Create a clear working rhythm between senior strategy, day-to-day brand management, and cross-functional execution.

Line Planning & Commercial Support

·         Lead the annual and seasonal line planning process for Games.

·         Partner with Sales to support retailer line reviews, previews, presentations, and sell-in strategy.

·         Provide category rationale, product positioning, and portfolio recommendations for key customer meetings.

·         Review item performance and recommend actions to maximize sell-through and long-term brand value.

·         Help determine which products should be expanded, refreshed, supported, repositioned, or discontinued.

Category & Consumer Insights

·         Monitor trends across games, entertainment, social play, family behavior, kid trends, party trends, adult games, licensed properties, and retail.

·         Use consumer and category insights to inform portfolio decisions and product strategy.

·         Identify white space opportunities where Goliath can win through innovation, better positioning, clearer gameplay, stronger value, or sharper consumer appeal.

Cross-Functional Leadership

·         Serve as a senior brand marketing lead for Games across internal teams.

·         Work closely with Product Development to ensure new games are commercially viable, consumer-relevant, and aligned with brand and retailer needs.

·         Partner with Licensing to evaluate licensed game opportunities and ensure licensed products are authentic to the property and strong as games.

·         Work with regional marketing teams to ensure global brand strategy can be adapted effectively across markets.