Senior Marketing Executive

Senior Marketing Executive (up to £37,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

Immediate Live is the UK’s leading consumer events company. From cycling and gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion-led events run across the UK and Ireland, attracting over 650,000 visitors annually. As part of Immediate Media—a multi‑platform business reaching 19 million passionate consumers monthly—we combine world-class content with innovative experiences.

About the role

As Senior Marketing Executive, you’ll play a key role in delivering high-performing marketing campaigns across the BBC Gardeners’ World Events and Good Food Show portfolio, including BBC Gardeners’ World Live, BBC Gardeners’ World Fairs, Good Food Festival and the Festive Good Food Show. Commercially minded and digitally focused, you’ll work with the Marketing Manager and Portfolio Marketing Manager to plan, deliver and optimise multi‑channel campaigns that attract the right audiences, drive ticket and upsell revenue, and continuously improve performance.

You’ll bring proven experience as a campaign marketer with a strong passion for digital, playing a hands‑on role in shaping and delivering activity across email marketing, website performance and social media. Confident in testing, optimisation and insight, you’ll use data and learning to refine campaigns and improve results over time. Collaborative and proactive, you’ll work closely with colleagues and stakeholders to deliver first‑class campaigns, while also supporting the wider marketing function through customer communications, stakeholder liaison, onsite delivery and post‑event reporting.

You’ll love this role if;

You’re digitally minded and thrive in a fast‑paced, ambitious environment, enjoying the opportunity to take ownership of complex, multi‑channel campaigns. You’re motivated by delivering digitally led activity that drives visitor numbers and revenue, and take pride in crafting, testing and optimising performance across ecomms, websites and social channels. Curious about audience insight and campaign data, you use learning to inform smarter, more effective marketing decisions. Highly organised, creative and analytical, you enjoy collaborating with colleagues, partners and exhibitors, and take real satisfaction in seeing the measurable impact of your work.

As a Senior Marketing Executive you will;

• Work with the Marketing Manager on the development and delivery of integrated marketing plans to achieve visitor and revenue targets across the portfolio.
• Coordinate the delivery of targeted marketing materials and campaigns, with a focus on digital, tailored to specific audience cohorts and aligned with each event’s content strategy.
• Work in close collaboration with Sales and Content teams to maximise ticket, workshop and upsell revenue through targeted comms and promotions.
• Lead on each campaign’s digital delivery, ensuring email, website and social channels are aligned and cohesive.
• Own the planning and delivery of email marketing activity (via Adestra), ensuring segmentation, deliverability, testing and optimisation are embedded into campaign delivery.
• Take ownership of event websites, ensuring content is current, well designed and aligned with campaign messaging. Work with the Central team to optimise SEO, conversion and engagement, using insight from GA, sales reporting, ERM tools and visitor research to continuously improve performance.
• Manage the organic social media campaign planning and delivery, supported by Marketing Executives, testing new formats and improving alignment with email campaigns.
• Work with the central digital team on all paid digital marketing activity, from planning and delivery to optimisation and performance reporting across paid search, paid social and display.
• Working with the data and CRM leads, manage campaign data requirements, supported by the Marketing Manager.
• Monitor campaign performance against KPIs, including ticket sales reporting, and use insight to optimise activity.
• Monitor campaign performance against KPIs and report on ticket sales weekly (daily in the week of show and on site).
• Brief and manage external agencies and suppliers (design, ticketing, print, digital) to deliver high‑quality outputs in line with campaign objectives.
• Work with the Marketing Manager to build and maintain effective media partnerships, contra agreements and industry relationships, ensuring maximum value and timely delivery of all assets.
• Line‑manage and develop a Marketing Executive, providing clear direction, coaching and support to achieve agreed objectives.
• Support in the production of comprehensive post‑show reports, analysing campaign impact, visitor behaviour and commercial outcomes to inform future strategy.
• Help manage the ticket agent onsite at each event.
• Attend all three BBC Gardeners’ World Events and two Good Food Shows on build‑up day and all open days, plus willingness to support at other Immediate Live shows on an ad‑hoc basis.