Senior Marketing Leader

We are seeking a commercially minded Senior Marketing Leader to shape and execute marketing across our enterprise and SaaS growth agenda. This role will lead positioning, demand generation and go-to-market execution, with a strong emphasis on account-based marketing, inbound marketing and close alignment with sales. The ideal candidate combines strategic thinking with hands-on delivery, brings experience in cybersecurity or a similarly complex B2B technology environment, and is comfortable building marketing capability in a scaling organisation. 

Key Responsibilities 

• Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings. 

• Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation. 

• Develop clear product and solution positioning, messaging and value propositions for target customer segments. 

• Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales. 

• Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition. 

• Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts. 

• Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity. 

• Manage and develop a small marketing team, supporting capability building while maintaining high execution standards. 

• Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation. 

• Use data, market insight and customer feedback to refine messaging, campaigns and channel performance. 

• Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation. 

Candidate Profile 

You are a senior B2B marketer who is as comfortable shaping direction as you are delivering work yourself. You have likely operated in a scaling technology business where resources are limited, priorities shift quickly and success depends on being practical, adaptable and execution-focused. You understand how marketing can support enterprise sales while also enabling a lighter-touch SaaS motion, and you know how to work effectively with strong personalities across commercial teams.

Experience and Skills 

• Significant senior marketing experience in B2B technology, ideally within cybersecurity, end user computing or a related complex solution environment. 

• Strong experience in account-based marketing, enterprise marketing and inbound marketing. 

• Proven ability to create positioning and messaging that supports pipeline generation and commercial growth. 

• Experience executing campaigns as well as leading people; this is not a role for someone who only wants to direct from a distance. 

• Track record of working effectively with sales teams and supporting joined-up go-to-market execution. 

• Proven experience with managing, coaching and developing team members in a scaling company.  

• Commercial understanding of the customer journey, including acquisition, implementation, retention, cross-sell and upsell. 

• Curiosity about AI and emerging technologies, with a willingness to explore how they can improve marketing effectiveness and ways of working. 

• Strong grasp of metrics, marketing performance and practical decision-making based on evidence. 

• Excellent communication skills, sound judgement and the confidence to handle challenging conversations constructively. 

Ways of Working 

• Hands-on, practical and willing to execute as well as lead. 

• Comfortable operating in ambiguity and helping shape the role as business needs evolve. 

• Able to grow with the organisation and contribute at different stages of maturity. 

• Collaborative in style, with a strong bias toward alignment across marketing, sales and account management. 

• Customer-focused, commercially aware and motivated by creating measurable growth impact. 

• Security First at the forefront of what we do 

• Comfortable in a fully remote environment. 

Success Measures 

• Improved quality and volume of qualified pipeline generated through marketing. 

• Clearer product and solution positioning across enterprise and SaaS propositions. 

• Stronger alignment between marketing, sales and account management. 

• More effective campaign execution and measurable improvement in demand generation performance. 

• Growth in marketing capability and team effectiveness over time.