Senior Marketing Manager/Director, Payments & Merchant Growth (copy)

Key Responsibilities:

• Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
• Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

Qualifications & Experience:

• Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.*
• Preferred: Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia).
• Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, or a related field.