Digital Media Planning, Expression of Interest

Are you a media planner who wants to take their career to the next level? We’d love to connect.

This is a career-defining opportunity to join New Zealand’s Marketing Team of the Year, a core part of one of the most disruptive businesses in the world.

The Paid Media team works across ZURU Toys — now the 5th largest toy manufacturer in the US — and ZURU Edge, one of the fastest-growing FMCG businesses globally. ZURU is scaling at pace across multiple categories and markets, building challenger brands that are reshaping entrenched incumbents through speed, data, and digital-first execution.

From launching new brands into global retail at record pace, winning Walmart and Target Supplier of the Year in 2025, three brands on the Bain and Co Insurgent Brands List 2025 to driving rapid penetration through digital-first media, the team is operating at a level of global scale and ambition rarely seen out of New Zealand. The trajectory of these businesses means ZURU is on track to become the largest media investor in New Zealand by 2027.

We are opening multiple new media planning roles to match the growing nature of our business. This is an Expression of Interest as we are building a pipeline of media planning talent across the ZURU Group, spanning ZURU Edge (FMCG) and ZURU Toys.

If you’re hungry for real ownership, real budgets, and real impact across some of the world’s fastest-growing and most disruptive consumer brands, we want to hear from you.

We’re open to candidates from Planning Executive through to Director level, with experience in paid media planning, buying, or strategy.

These are not typical media roles. You’ll plan and activate strategies and campaigns for brands that are disrupting categories on a global stage, from XSHOT and Mini Brands to MONDAY Haircare, DAISE, Rascals, and BONKERS, billions of consumers across international markets simultaneously.

The scale here is real. You’ll manage media relationships and investment across multiple markets, work directly with platform partners like Google, TikTok, Meta, Walmart Connect and Roundel, building the kind of relationships that unlock first-mover access, betas, and best-in-class creative partnerships.

Whether you’re a media exec ready to own your first full-funnel plan, or a senior planner looking to lead strategy across a portfolio of challenger brands with significant global footprints, ZURU offers scope and speed that typically takes years to find elsewhere.

ZURU teams and technology, from Design to Content to Marketing, are all fully in-house. This gives ZURU the unique competitive advantage to move at the speed of the modern consumer. This offers team members the opportunity to do genuinely game-changing work and understand the impact of their work on the business.

Experience & mindset

• Experience in paid media planning or buying, whether you’re just starting to own your first media plan or leading a team and setting channel strategy across a global portfolio, we have roles to fit.

• Hands-on knowledge of paid social platforms including Meta, TikTok, YouTube, Snapchat, and how to make each one work hard for a brand. Experience in US Retail Media a bonus.

• The ability to fully understand the customer – how they consume media, what influences them to make a purchase decision, what messages they are most open to. This curiosity will drive you to generate media decisioning to match the fast-moving consumer trends.

• A desire to map media activity to sales. Measurement is critical, so finding innovative solutions to prove the role of media and marketing is critical.

• A test and learn mindset — you fire bullets before cannonballs, move fast, fail fast, and use what you learn to go bigger

• Proven ability to juggle multiple campaigns and priorities in fast-moving environments without losing focus or quality

Skills that matter

• Strong written and verbal communication. You can present a plan, articulate your craft and tell a compelling story with data

• Experience with budget management, audience insights and cross-channel planning

• Analytical and outcome-focused. You care about what the numbers mean, not just what they say

• Natural collaborator. You work closely with marketing, sales, creative, content and commercial teams to make sure paid media is pulling its weight on business outcomes, not just impressions

• Comfortable with ambiguity and energised by building things that don’t have a playbook yet

Bonus points if

• You’ve built direct relationships with platform reps at Google, TikTok, or Meta and know how to activate those partnerships

• You’ve worked across FMCG and/or consumer goods brands with significant media budgets across multiple markets

• You’re looking for a place where 2 years feels like a decade of growth because the learning curve is that steep

👉 This is an Expression of Interest. We have roles open across multiple levels, teams, and markets as we scale and we are executing this quarter a global hiring sprint for Media Planning specifically.

If this sounds like you, we’d love to connect. Think You’ve Got What It Takes?

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

• 🌱 Culture for Growth

• 🧘 Health Benefits

• 🌎 Global Opportunities

• Work across multiple international markets on brands reaching tens of millions of consumers

• Direct relationships with platform partners — Google, TikTok, Meta — and access to first-mover betas and insights

• Close collaboration with marketing, sales, creative, and commercial teams driving real business outcomes

• 💡 Surrounded by an A Player Team

• 💰 Competitive Remuneration

• 🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀