We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver.
If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.
About Business of Apps
Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above it's weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.
Key activities
- Create, manage and execute delegate and sponsorship marketing campaign plans
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
- Growing our organic presence on LinkedIn, YouTube and Instagram
- Managing landing pages and campaign assets
- Tracking and reporting on campaign performance, and making decisions about what to improve
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively
What success looks like
- Campaign plans in place for our events across delegate marketing, engagement and sponsorship
- Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps)
- Delivering leads to the sales team from sponsorship marketing campaigns
- Strong, consistent messaging and creative across all marketing activity
- Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry
- Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants)