Campaign Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

3 best things about the job:

1. Opportunity to work with a vast variety of leading brands – global and local.
2. No two days are the same, the variety of the role will keep you engaged and motivated. With a lean and mean team, you will be recognized and credited for entire campaigns – planning to execution.
3. An environment wherein knowledge of Print, TV, Radio, Digital and Content would be added to skill set. You will also be in constant touch with partners to have an in-depth understanding of the media environment in terms of demand and supply of products

Measures of success –

In three months:

• Develop strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
• Develop strong and effective internal relationships with key stakeholders, such as  agencies, finance teams and media vendors and publishers to achieve goals
• Understand how to create creative strategies and how to sell Goat to clients.
• Master launching Goat campaigns understanding all steps – especially with the booking, implementation, and post-campaign processes.
• Master both internal tools – Brand.AI and Influencer.AI and implement your learnings.

• Get actively involved in execution of campaigns.

In six months:

• Proficiency in managing campaigns from start to finish to achieve objectives within the determined campaign period
• Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
• Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, infographics and social snacks.
• Develop a foolproof QC system for all content deployed.

In 12 months:

• Use planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements of brands
•  Completely grasp the systems and processes of the department and propose ideas and processes that will improve the workflow 
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in digital campaigns.

Responsibilities of the role:

• Pitches & Proposals: Work on pitches and proposals in collaboration with WPP Media business teams.

• Campaign Implementation & Reporting: Lead execution from execution to billing. Create and maintain reports for all campaigns. Master & use Influencer.AI to run campaigns end-to-end. Own reporting and deliver insights that add value.
• Partnerships: Build and extract maximum out of partnerships with creators, managers & influencer marketing agencies with the idea of building maximum value for the campaigns we undertake.
• Negotiation & Buying: Buy more efficiently and build direct relationships with influencers, with the objective of building strong margins.

 What you will need:

• 5+ years’ relevant experience at an influencer marketing agency.
• Client/Agency relationships exposure and strong relationship management skills
• Keen attention to detail and good at spotting opportunities
• Passionate – brings a genuine thrill and excitement to the role 
• Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things 
• Collaborative – works well with others, and can align behind a shared purpose 
• Entrepreneurial – is open to new ideas and will challenge old ones. 
• Quick leaner, good presentation skills, and confident.
• Enterprising, reliable and responsible.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.