Director of Marketing
The Role
We’re looking for a Director of Marketing to own our go-to-market strategy and drive Data X-Ray’s growth into its next phase. This is a senior individual contributor and people-management role that sits at the intersection of product marketing and demand generation — with a deliberate lean (~60/40) toward product marketing, given the technical depth of our platform and the sophistication of our buyers.
What You'll Own
You’ll inherit a strong foundation: a marketer who reports to you, established agency and fractional relationships, and an engaged leadership team. Your job is to build on that foundation — sharpening our market narrative, scaling pipeline, and transitioning fractional support into repeatable, owned processes.
Product Marketing (~60%)
- Define and evolve Data X-Ray’s positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases
- Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy
- Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning
- Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials
- Lead launch strategy for new product capabilities and integrations
Demand Generation (~40%)
- Own the demand generation strategy and execution. Develop direct leadflow through multiple channels and work with partners and external agencies to drive qualified pipeline.
- Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs
- Transition fractional marketing support into scalable, business-as-usual processes
- Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution
Team & Operations
- Manage one direct report with room to grow.
- Help define the playbook for scaling the marketing function as Data X-Ray grows