Growth Marketing Lead

Location: Remote - Fully remote across UK, Europe or onsite in NYC.

Remote | Full-time

Compensation: $150K - $250K

We are hiring on behalf of our client who is an innovative fintech organization establishing an onchain broker layer for global markets. By enabling the trading of equities, commodities, indices, and FX via perpetuals, the company bridges the gap between traditional finance and decentralized technology. Having secured over $27M in funding from premier venture capital firms and processed upwards of $50B in trading volume, the platform has demonstrated significant traction among high-volume macro traders.

The organization is seeking a Growth Marketing Lead to join a lean, high-velocity Go-To-Market team. This is a "zero-to-one" opportunity for a high-agency operator to own user acquisition end-to-end. The successful candidate will strategize the next phase of user growth, identifying where the next 10,000 traders will come from and executing the experiments to convert them. Initially serving as a hands-on operator, this lead will collaborate with the Head of Marketing and the creative, social, and BD teams to validate channels before eventually scaling a dedicated growth department.

Key Responsibilities

• User Acquisition: Maintain full accountability for the top of the funnel, including traffic, signups, funded accounts, and first-trade conversions.
• Channel Discovery: Identify, test, and scale untapped acquisition channels such as SEO, lifecycle/email, paid social, and regional channels in LATAM, SEA, and MENA.
• Influencer & Creator Strategy: Build and manage a trader-focused creator program, overseeing sourcing, negotiation, briefing, and performance measurement across YouTube, TikTok, and Instagram.
• SEO & Content Motion: Establish an SEO framework from scratch, including keyword strategy, programmatic pages, educational hubs, and link-building.
• Lifecycle Marketing: Own the end-to-end user journey—from waitlist to first deposit and long-term retention—utilizing segmentation, triggers, and win-back flows.
• Paid Performance: Implement paid acquisition strategies where regulation permits (programmatic, search, native) and maintain a disciplined "fail fast" approach to underperforming campaigns.
• Analytics & Experimentation: Define core metrics and build dashboards to monitor CAC by channel, funded conversion rates, LTV, and payback periods.