Head of Affiliates

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain - they build connection, opportunity, and pride across the communities we serve.

We are at an inflection point. Our affiliate channel has grown significantly across multiple African markets, and we now need a Senior Commercial Leader to own it, someone who can set strategy, negotiate high-value partnerships, manage a growing team, and build scalable programs in new markets from scratch. This is not a coordinator role or a channel manager role. This is a builder's role with full commercial ownership. You will report directly to the Head of Acquisition and have two affiliate specialists as direct reports from day one.

If you have deep affiliate expertise, a commercial mindset, multi-territory experience, and you want to be the person who defines how a major pan-African gaming group does affiliate marketing, this is the role for you.

What You'll Do

Own the strategy

• Define and execute KingMakers' pan-African affiliate strategy, aligned to group acquisition and profitability objectives.
• Lead go-to-market for new market launches, including Zambia and future territories: building scalable programs from scratch.
• Own affiliate budgets and channel-level performance across all live and future markets.

Drive commercial outcomes

• Design, negotiate and optimize commercial models including Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures aligned to LTV, CAC and margin targets.
• Negotiate and close high-value, strategic tier-1 affiliate partnerships.
• Work autonomously to structure and approve deals, escalating only where legal or structural nuances require input.

Lead the team

• Manage, coach and develop two affiliate specialists (one in Nigeria, one in South Africa) helping them execute the strategy across their respective markets.
• Build a high-performance team culture with clear KPI ownership and accountability.
• Hire additional affiliate talent as the program scales.

Operate with rigor

• Establish best-in-class onboarding, reporting, tracking and operational processes.
• Drive data-led decision-making across acquisition volumes, ROI, CAC, LTV and contribution margin.
• Own and optimize the group's affiliate platform, influencing the product roadmap where required.
• Ensure regulatory compliance across markets in partnership with Legal and Compliance.
• Represent KingMakers at pan-African and international affiliate conferences and industry events.