Influencer Marketing Manager

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day.

Our clients include: P.Louise, Unilever, Free Soul & L'Oreal

What you will do

Client & Strategy Ownership

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions

E-commerce Trading & Merchandising

• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across:
• Product selection
• Bundling
• Pricing
• Promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners

Influencer / Affiliate Strategy

• Own the influencer and affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to:
• Set creator priorities
• Shape product focus
• Align offers and incentives
• Build and refine creator trading strategies around:
• Deal-led moments
• Always-on content
• Live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals

Performance & Reporting

• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions

How You’ll Work

• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact