Mid Weight Creative

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.  

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy. 

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.   

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for… 

Allwyn’s inhouse agency: Studio 59  

Studio 59 is Allwyn’s new inhouse agency. A fast, integrated hub built to elevate how we tell The National Lottery’s story. Bringing creative, production, planning and media together across a single, integrated team, we’re engineered for pace, efficiency and standout quality.  

Our mission is simple: create bold, social first, audience led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice. With a best of both model that blends strengthened internal talent with top tier external partners, we deliver dynamic, personalised content at scale.  

Within the Creative & Design teams, Mid-Weight Creatives play a key role in delivering high-quality ideas and content across campaigns, always-on activity and reactive storytelling. This role contributes to strengthening in-house creative capability as scope migrates from external agencies into Studio 59.   

A bit about the role… 

A Mid-Weight Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats.  

Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, this role brings ideas to life with craft, consistency and attention to detail that will connect with our broad UK audiences. The Mid-Weight Creative balances creative thinking with efficient execution, contributing to both planned campaigns and reactive content at pace. 

What you’ll be doing… 

Creative Development & Execution  

• Develop creative ideas and executions across campaigns, content and always-on activity  

• Produce high-quality creative assets across multiple channels and formats  

• Translate briefs into clear, engaging and on-brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation  

Collaboration & Team Working   

• Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas  

• Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight-led and platform-appropriate  

• Respond effectively to feedback, refining work to meet creative and brand standards  

Brand & Quality   

• Ensure all creative output aligns with The National Lottery brand framework and tone of voice  

• Maintain high standards of craft, consistency and attention to detail  

• Support the evolution of creative approaches as in-house capability grows  

Delivery & Ways of Working   

• Deliver work on time and to brief across multiple concurrent projects  

• Support both planned campaign work and reactive, fast-turnaround activity  

• Work efficiently within delivery processes and workflows  

Learning, Development & Growth  

• Continue to develop creative skills, craft and channel knowledge  

• Stay up to date with creative trends, formats and platform best practice  

• Support junior creatives/teams where appropriate  

• Contribute positively to a collaborative, high-performance creative culture  

 What experience we’re looking for… 

• Experience working as a Mid-Weight Creative in an agency or in-house environment  

• Strong portfolio demonstrating creative thinking and execution across multiple channels  

• Ability to develop ideas and bring them to life across different formats  

• Good understanding of brand-led creative and platform requirements  

• Strong collaboration and communication skills  

• Ability to work at pace and manage multiple pieces of work  

• Openness to feedback and a desire to continuously improve  

• Experience in regulated or brand-sensitive environments is desirable  

 Key Measures of Success: 

To be successful in this role, you will:  

• Deliver consistently strong creative work across campaigns and content  

• Demonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customers  

• Work effectively as part of a fast-moving team  

• Contribute to improved speed and quality of in-house creative delivery  

• Show progression in craft, confidence and creative judgment  

 About us 

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.  
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license. 
• Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date. 
• Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins.. 

An inclusive reward offering with wellbeing at the centre 

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities. 

Benefits 

• Company Bonus Scheme 
• Matched pension contributions up to 8.5% 
• 26 days annual leave + 2 Life Days (and bank holidays) 
• Single Private Health Cover 
• Complimentary Private Medical 
• Income Protection  
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes. 
• Enhanced Family Leave (Maternity, Paternity, Adoption) 
• Wellness Allowance £500 
• Employee Assistance Programme 
• Discounted Health Assessments 
• Volunteering Days 
• Matched Funding 

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.