Business Analyst

Business Analyst

Content Strategy, Contentful & Headless CMS

We’re looking for an experienced Business Analyst to join our Content Domain team and help shape the next phase of our headless content platform evolution.

This is a hybrid strategic and delivery-focused role, combining business analysis, structured content modelling and content system enablement. You’ll help evolve the organisation from a centralised “content gatekeeper” model to a scalable, self-service approach that enables Product, UX and Engineering teams to move faster with greater consistency, confidence and reuse.

Working closely with Product, Experience Design, Engineering and Platform teams, you’ll help define scalable, reusable and API-ready content structures that support modern digital experiences across multiple channels and touchpoints.

Over the past year, we’ve made significant progress adopting a headless CMS approach using Contentful, enabling structured content reuse across a growing range of digital experiences and channels.

As adoption has scaled across teams, several common challenges have emerged:

• Existing content models are difficult to discover and understand
• Reuse versus new model creation is inconsistent
• Documentation is fragmented and hard to navigate
• Design and modelling decisions are often reviewed too late in delivery cycles
• The Content Domain team has become heavily relied upon for tactical guidance and approvals

This role has been created to address both immediate delivery needs and the long-term evolution of our content operating model.

You’ll play a key role in improving how content is designed, governed, documented and consumed across the organisation.

This is an initial 6 month contract (outside IR35)

Key Responsibilities

Business Analysis & Content Modelling

Initially, the role will focus heavily on supporting active delivery initiatives across multiple product and experience teams.

You will:

• Partner with Product Managers, UX Designers and Engineering teams to understand customer journeys, business goals and content requirements
• Facilitate discovery workshops and content modelling activities
• Translate UX, design and product requirements into scalable Contentful content models
• Identify opportunities for reuse, extension and rationalisation of existing models
• Support the design of reusable, scalable and API-ready content structures
• Support high-priority initiatives including campaigns, experimentation and personalisation capabilities
• Collaborate closely with engineers to ensure content models are optimised for downstream consumption and platform performance
• Support GraphQL consumption patterns and modern content delivery architectures
• Help reduce delivery friction and accelerate time-to-market across teams

Content Strategy & Enablement

Alongside delivery responsibilities, you’ll help shape the future operating model for content across the organisation.

You will:

• Support the definition of standards, governance approaches and reusable modelling patterns
• Contribute to the evolution of a scalable enterprise content architecture strategy
• Help establish decentralised, self-service content modelling and publishing capabilities
• Support the creation of a discoverable Content Domain Design Library inspired by modern design system principles
• Improve visibility and understanding of existing models, dependencies and usage patterns
• Help define approaches for documenting model intent, API usage and downstream implementation guidance
• Improve onboarding and enablement for Product, UX and Engineering teams
• Reduce dependency on central Content Domain support through better tooling, documentation and discoverability
• Drive alignment between UX design systems, content structures and engineering implementation