Creative Producer

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

As our marketing team continues to evolve, we are looking for a Creative Producer to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

✨ Key Responsibilities:

Strategic support

• Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).

• Translate insights into actions that resonate with our target audience.

• Innovate using new tools, frameworks and methodologies to enhance creative output.

Creative excellence

• Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs.

• Analyze UA results and creatives’ performance in order to improve metrics.

• Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions.

• Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.

Strong management

• Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project.

• Plan and coordinate your own workload, prioritize tasks and goals.

• Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.

Required professional skills:

• Minimum 2 years of relevant experience as a Creatives Producer or similar position.

• Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google.

• Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications.

• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs.

• Strong background in performance marketing that is driven by insights and analytics.

• Excellent project and time management skills.

• Empathetic team development skills that foster both individual growth and teamwide success.

• Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context.

• Open and effective communication aimed at building trust with various stakeholders.

• Operate autonomously and proactively.

• Upper-intermediate or advanced English level.

Additional qualities that may be helpful:

• Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus.

• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads.

• Profound awareness of trends within the health and fitness vertical. 

• Experience with subscription-based applications and mobile advertising market. 

• A genuine passion for wellness and health tech.

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro