CRM Specialist
Podsumowanie roli od JobGrid
CRM Specialist at More Years: Nottingham, Wielka Brytania; Na miejscu; Pełny etat; Marketing i wzrost. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: Nottingham, Wielka Brytania, Na miejscu
- Role classification: Marketing i wzrost, Pełny etat
- Source freshness: checked by JobGrid on 2026-05-29.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Join Our Pack
From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.
In just three years, we’ve built an incredible startup, serving thousands of happy customers while staying true to our mission. Our goal? To give dog owners a better, fresher, and healthier way to feed their pets. We provide human-cut, personalised meals tailored to each dog’s needs. This is with no preservatives, no compromises, just real nutrition delivered to their door.
Our customers span the UK, and we’re only just getting started. With ambitious plans to scale internationally, we’re continuing to transform how people care for their dogs. 🚀
Your Mission
CRM is where we can go from good to great. Done well, it builds lasting relationships, reduces churn, and increases the lifetime value of every customer we acquire. This is that role.
As our office-based CRM Specialist at our Nottingham HQ, you'll be the engine behind our lifecycle marketing: building, running, and optimising the flows and campaigns that keep our subscribers engaged and loyal for longer. You'll work hands-on across email, SMS, WhatsApp, and direct mail, writing, designing, building, and sending, while using data to continuously improve what you do. You'll report into our Digital Lead, sitting at the heart of our retention operation.
The best person for this role will be curious, creative, and able to take an idea and run with it, someone whose copy and design instincts are as strong as their technical execution.
What You'll Own
- The full CRM calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals
- Lifecycle automation: building and continuously optimising flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation
- Subscription CRM strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role
- Email design and build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform
- Testing and experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn
- Segmentation and personalisation: using data to make every communication feel relevant and timely
- Performance reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving
- Compliance: ensuring everything we send meets GDPR best practice and deliverability standards