Divisional Marketing Manager (m/f/d) Lending

As Divisional Marketing Manager, Lending, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower  Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals. 

You will  collaborate closely with a centralized global marketing team ( specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR) , to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable  pipeline growth. 

Key Responsibilities

• Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
• Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement.
• Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data.
• Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies.
• Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.