Media Strategist

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to our Media Strategy, VP , as a Media Strategist, you are responsible for delivering innovative, effective and accountable strategies and plans to grow our clients’ business. You will sit at the intersection of data, technology and creativity, translating complex briefs into high-performing cross-channel digital media plans.

Your responsibilities will include:

• 1. Strategic Planning & Execution

  • Cross-Channel Strategy: Lead the translation of client briefs into comprehensive cross-channel digital media plans (including programmatic, search, social and video) that deliver effective and accountable business outcomes.

  • Audience Insights & Profiling: Conduct deep-dive audience research using demographic, psychographic and behavioural data to map out user journeys, build detailed target consumer profiles and uncover actionable insights that shape the media strategy.

  • Planning Frameworks: Define and deliver clear budget and flighting recommendations, audience targeting strategies, performance forecasts and tactical channel allocations based on unique client objectives.

  • Cross-Functional Alignment: Ensuring that strategies cascade down to in-channel execution and tactics. Alignment is key to ensure that a sound strategy is met with perfect execution.

  • Trend & Landscape Analysis: Proactively monitor the digital landscape, identifying emerging trends, platform updates and publisher opportunities for upcoming campaigns.

  2. Collaboration & Stakeholder Management

  • Client Advisory: Partner closely with client leads to build and maintain strong collaborative relationships with client stakeholders, particularly across our regional and global accounts.

  • Cross-Functional Integration: Lead collaboration with Jellyfish specialists across market intelligence, investment analytics and paid media teams to generate unique ideas and experiment with new methods or technologies to solve complex issues.

  3. Data, Measurement & Optimisation

  • Tool Utilisation: Leverage advanced attribution models, media mix modelling (MMM) and industry-standard audience profiling tools (specifically GWI, YouGov, Google Reach Planner and ComScore) to extract consumer insights, run competitive reports and forecast target goals.

  • In-Flight Optimisation: Collaborate with planning and analytics teams to generate insightful real-time campaign reports with actionable optimisation recommendations while media is live.

  • Best Practices: Work alongside activation teams to ensure planning frameworks align strictly with platform features and buying best practices.

Qualifications

• Experience: 2+ years of experience managing or planning multichannel media campaigns within an agency or a fast-paced client-side environment.

• Audience Research: Proven experience using audience profiling and consumer intelligence tools (specifically GWI, YouGov or equivalent) to gather data, build target personas and directly inform media strategies.

• Language Proficiency: Bilingual in English and Mandarin to successfully manage, communicate and deliver strategies for our existing portfolio of Mandarin-speaking clients.

• Channel Expertise: Proven hands-on planning or buying experience in at least two major digital channels (e.g., Paid Social, Paid Search, Programmatic or digital video).

• Analytical Aptitude: Familiarity with measurement attribution, Media Mix Modelling (MMM) and modern digital reporting dashboard solutions.

• Strategic Understanding: A clear demonstrable understanding of media concepts, terms and how digital media strategically fits into a holistic, omni-channel marketing plan.

• Radical Collaboration: Proven track record of working closely with cross-functional and diverse teams to achieve common business goals.

• Adaptability: Proven ability to thrive and maintain high integrity under pressure in a fast-paced, rapidly shifting environment with an agile and proactive problem-solving mindset.

• Measurement Frameworks: Outline and document comprehensive data collection plans that map the entire user journey, ensuring every critical conversion touchpoint is accounted for and accurately tracked.

• Advanced Attribution: Hands-on experience evaluating attribution modelling techniques (such as DDA models, path to conversion or time lag analysis) using platforms like Campaign Manager, Google Analytics 360, SA360 or Facebook Attribution.

• Audience Ecosystems: Familiarity with defining and managing first, second and third-party audiences across platforms such as Google, Facebook, LiveRamp, Salesforce or Segment to inform targeting and media flighting.

• Test & Learn: Understanding of testing proposals to evaluate and refine media activity, including conversion lift studies and customer journey analysis.

• Data & Visualisation: A strong comfort level with data, performance reporting and basic data visualisation tools to help turn campaign numbers into clear and digestible visual stories.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Jellyfish confirms you have the right to disconnect from the workplace outside your usual working hours as set out in the internal policy.

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