Paid Advertising Lead

BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve.

This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.

The Opportunity We're looking for a Paid Media Lead who is exceptional at Social Advertising — and can build that department from the ground up. This is a hands-on role for someone who has spent years in the trenches of paid social (Meta, TikTok, Pinterest, etc.) and brings strong applied knowledge of paid search (Google, Microsoft Ads) that they can leverage as a cross-channel support.

You'll manage client accounts directly, lay the foundation for a growing social advertising practice, and help shape the agency's paid social strategy. You'll be the person clients trust to tell them the truth, make the call, and back it up with data.

This role is ideal for someone who is energized by building something new — and who wants to do meaningful, measurable work at a company that actually holds itself accountable to results.

What You'll Own

Client-Facing Leadership

• Serve as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performance
• Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves
• Translate complex performance data into clear, actionable narratives that build trust and drive client decisions
• Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results

Channel Execution & Strategy

• Own paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocation
• Apply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that department
• Build and maintain testing frameworks that drive consistent learnings across social accounts
• Stay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategy

Department Foundation

• Build the playbooks, processes, and reporting standards that will define how the social advertising department operates
• Partner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experience
• Document best practices and create onboarding frameworks so the department is ready to scale when the time comes
• As the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growth

Performance Analysis & Reporting

• Own paid social performance reporting — with visibility into search data to inform a unified view of account health
• Use data to drive strategic decisions, not just report on what happened
• Develop and refine attribution frameworks in collaboration with the analytics team
• Set and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyond

Who You Are

Skills get you in the door. These are the qualities that make you right for this role:

• You lead with data, not opinions. When something isn't working, you diagnose it systematically. When something is working, you scale it with conviction.
• You're a strong communicator. You can walk a client through a rough month and leave them feeling informed and confident — not managed.
• You think like an operator. You understand that ad spend is business capital, and you treat it that way — with urgency, care, and commercial clarity.
• You're a builder. You don't just manage — you create. You see gaps in process and strategy, and you fix them before they become problems.
• You stay current. Platform changes don't catch you off guard. You know what's working now, not just what worked six months ago.
• You're direct. You tell clients and colleagues the truth. You don't over-promise, and you don't under-deliver.

What Success Looks Like

In your first 90 days:

• You've audited existing social accounts and presented a prioritized roadmap for each
• You've built relationships with your client portfolio and established yourself as a credible strategic partner
• You have a clear picture of what the social advertising department needs to operate at a high level
• You've established a productive working relationship with the team and understand how various departments connect

By the end of year one:

• Client social performance is strong, and accounts are growing — both in results and spend
• You've built a repeatable system for testing, reporting, and scaling across social advertising accounts
• The department has a clear foundation: documented processes, defined KPIs, and a roadmap for growth
• You're serving as a reliable cross-channel resource for the SEM team, adding value beyond your core department