Podsumowanie roli od JobGrid
Product Marketing Manager at RealAdvisor S.A. is a remote role in Italy for a Mid-level position in Marketing & Growth. JobGrid normalizes the listing into a comparable job record using the structured facts available here, with source freshness shown by the posted and last-checked timestamps. The employer application path goes to the original public application page, with non-personal referral parameters appended; no salary is provided in the payload.
- Role: Product Marketing Manager at RealAdvisor S.A.
- Location/workplace: Remote, Italy.
- Seniority/category: Mid, Marketing & Growth.
- Language boundary: work language is English; JobGrid keeps the publisher value based on structured source facts only.
RealAdvisor is a leading European PropTech platform connecting homeowners with real estate agents. Operating across Switzerland, France, Spain, and Italy, we serve over 1 million monthly visitors and 5,000+ real estate agencies.
We're a lean, fast-moving team where autonomy, ownership, and execution matter more than hierarchy.
Why this role exists
We're looking for a hands-on Product Marketing Manager to own how we communicate with users throughout the customer lifecycle.
Working closely with Product, Growth, and Operations, you'll turn product features, customer insights, and business goals into clear, engaging, high-converting campaigns.
This is a highly execution-focused role. You'll own campaigns end-to-end—from messaging and asset creation to launch, analysis, and optimization.
What you'll do
Lifecycle Marketing
- Build and optimize onboarding, activation, retention, upsell, and reactivation journeys.
- Run campaigns across email, SMS, push notifications, and in-product messaging.
- Improve engagement, conversion, and retention through testing and experimentation.
Product Marketing
- Define positioning, messaging, and value propositions for products and features.
- Launch new products and features with clear go-to-market plans.
- Create enablement materials for Sales and Customer Success teams.
Campaign Creation & Execution
- Write compelling copy for emails, landing pages, product updates, and marketing materials.
- Create polished campaign assets and maintain a high bar for quality and brand consistency.
- Build, launch, QA, and optimize campaigns using marketing automation and CRM tools.
Performance & Analytics
- Track campaign performance and define success metrics.
- Analyze funnels, cohorts, engagement, and conversion data.
- Run A/B tests and use data to continuously improve results.