Area Community Director - USA

Department: Brand Marketing

Reports to: Senior Director, Brand Community - NAM

Location:  Remote US

Your Opportunity at ARC’TERYX:

As the Area Community Director for the US region, you lead the development and execution of Arc’teryx’s regional community experience model in the US, with a primary focus on scaling Academy Light and other localized, high-impact formats across the United States. 

You oversee and lead two high performing regional teams (US West and US East), ensuring a consistent, high-quality approach to community experiences while enabling regional nuance. This role is responsible for evolving how Arc’teryx shows up in communities through a thoughtful, experience-led model that builds deep, authentic connections in both established and emerging markets. 

Reporting to the Senior Director, Brand Community - NAM, you will shape national direction, drive expansion strategies, and ensure measurable impact across all programs. 

This role can be hired remote. Business operations occur on PST time zone. Frequent travel for market visits is required.

Meet Your Future Team:

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community. 

If you were in the Area Community Director - USA role now, here are some of the core activities you would be doing:

Academy Light & Regional Experience Strategy 

• Defining and leading the U.S. strategy for Academy Light, establishing it as a scalable, repeatable model across priority markets  

• Working with the US West and US East community teams to set the community direction for the U.S., ensuring alignment to the NAM strategy while enabling regional relevance  

• Identifying priority and emerging markets, and developing multi-year regional experience and expansion roadmaps 

• Partnering with NAM Community and Experience leadership team to integrate regional experiences into the broader Academy and Brand Community ecosystem  

Market Readiness & Expansion 

• Developing marketing briefs to support entry into new markets, including sequencing of Academy Light, partnerships, and retail integration  

• Partnering with Retail Area Directors and Real Estate teams to align community strategy with store expansion plans  
• Building a scalable playbook to successfully launch and grow community presence in new regions 

Program Development & Execution 

• Overseeing execution of Academy Light programs across both regions, ensuring excellence in experience, storytelling, and brand alignment  

• Guiding Area Community teams in delivering localized activations that deepen engagement and complement Academy programming  
• Ensuring seamless integration with store openings, positioning community as a core driver of market entry and long-term success  
• Leading the AOP Planning and Budget planning for the U.S. Community needs in partnership with the Regional Managers, Area Directors and US Area Community teams  

Wholesale & Brand Integration 

• Partnering with Wholesale teams to identify opportunities to extend community and Academy Light experiences into wholesale ecosystems  

• Ensuring a consistent and premium brand experience across DTC and wholesale touchpoints through aligned community programming  

Team Leadership & Regional Enablement 

• Leading, mentoring, and developing two high-performing regional teams (US West and US East)  

• Establishing clear goals, KPIs, and ways of working to ensure consistent execution and accountability across regions  
• Fostering strong cross-functional collaboration across U.S. community, retail, wholesale, and brand teams  

Partnerships & Community Ecosystem 

• Scaling regional partnerships with identified guiding organizations, nonprofits, and community leaders (approved by our Pro and Brand teams) 
• Strengthening relationships with athletes, ambassadors, and local influencers 

Operations & Performance 

• Owning U.S. community budgets in partnership with US West and US East Area leaders related to Academy Light and regional experiences
• Setting KPIs across both regions, measuring experience quality, participation, and market impact to provide insights to NAM Community and Brand leadership to influence strategy and investment decisions

Here are some of the things you could be working on in the future:

• Scaling Academy Light into a national platform with consistent delivery across US West and US East  
• Developing regional community hubs strategy 
• Expanding into new and non-traditional outdoor markets  
• Creating a national scalable model for localized community projects 
• Developing a ‘breakthrough’ marketing plan to reach communities in new markets  

Are you our next Area Community Director - USA?

• You have a Bachelor’s degree or post secondary education in a related field
• You have 10+ years of experience in experiential marketing, community programming, or brand marketing  

• You have a strong track record of leading multi-market programs and teams  

• You bring experience in market expansion, go-to-market strategy, or retail/community integration  
• You have excellent communication and interpersonal skills with the ability to influence without direct control
• You are agile in your approach to adapt to ever changing evolution of our business needs
• You have strong organizational skills and efficiency in order to meet deadlines and manage multiple priorities

• You have demonstrated success working cross-functionally with retail, wholesale, and brand teams  

• You are an experienced people leader, with the ability to manage and inspire distributed teams  

• You are both strategic and operational, able to move between vision-setting and execution  

• You are experienced in budget ownership, KPI tracking, and ROI analysis  

• You understand the U.S. outdoor and community landscape  

• You are passionate about the outdoors, education, and community building