Finance Director

Finance Director — Strategic Finance Leader for Multiple 8–9 Figure Businesses | $3,000/month USD

We Don't Need a Reporter. We Need a Finance Leader Who Helps Us Decide Where to Bet Next.

Most finance people tell you what already happened. You'll tell us what to do next — and own the financial strategy across multiple brands and a SaaS company.

About Rescale Media

We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives — products rooted in faith, tradition, and timeless values that resist fleeting modern trends.

Our portfolio includes health and beauty brands, plus EcomProfits — our financial intelligence and fractional CFO platform supporting e-commerce founders worldwide.

We've scaled past $2M+/month with a global team, and we're targeting multi 9-figures. The next 12–24 months will be defined by capital allocation, margin expansion, and disciplined scaling decisions — and that's exactly where this role lives.

🌐 Check our Careers page to learn more

Our Core Values

🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not finance people waiting for instructions — operators who see a margin problem, build the model, and walk into the CEO's office with a recommendation.

⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can pressure-test a hypothesis, refine the forecast, and turn data into a better decision. Build it. Stress-test it. Improve it. Repeat.

🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. If a brand is unprofitable, you say it. If a campaign is bleeding cash, you flag it. If leadership is wrong, you push back with data. No politics. No spin. Just truth.

The Role

This is not a traditional finance reporting role. This is a builder role for someone who wants to operate as a Fractional CFO across an entire portfolio of businesses.

You will:

• Sit at the right hand of the CEO as a strategic thought partner
• Own financial strategy across multiple brands and EcomProfits
• Drive decisions on capital allocation, scaling, pricing, and profitability
• Manage and develop the Finance Manager (your direct report)
• Build the financial backbone that allows us to scale to multi 9-figures without losing control of the numbers

If you've been the smartest finance person in every room and you're tired of presenting reports to leaders who don't act on them — this is your seat.

What You'll Own

Strategic Finance & FP&A

• Own financial strategy across all business units (multiple DTC brands + SaaS)
• Build and maintain advanced financial models — actuals reporting, forecasting, scenario planning, cash flow projections
• Translate complex financial data into clear, actionable decisions for the CEO and leadership
• Prepare investor-ready materials and supporting analysis as needed

Unit Economics & Performance

• Analyze CAC, LTV, contribution margin, operating margin, and blended ROAS across brands
• Deliver weekly and monthly performance insights that drive real decisions
• Identify margin leaks, inefficient spend, and cost optimization opportunities before they become problems

Capital & Cash Flow

• Manage cash flow planning across multiple entities
• Drive capital allocation decisions — where to invest, where to cut, where to scale
• Implement financial reporting structures that give leadership a real-time view of the business

Leadership & Operations

• Manage and develop the Finance Manager — ensuring strong execution of accounting operations and reporting
• Support pricing, margin, and operational efficiency initiatives across departments
• Partner with department leads to align financial reality with operational decisions