Product Marketing Director

Here are some of the fun and impactful things you will do:

• Lead the product marketing vision and strategy for Angry Birds 2, defining the brand positioning and overseeing our 360 marketing activities.

• In close collaboration with the game team and marketers, bring new features and seasonal events to life with compelling campaign narratives that maximise growth opportunities. 

• Drive success across social media by fostering a thriving community, and connecting us with our fans. Winning on social media in the age of short form content is the key!

• Manage App Store Optimization (ASO) across global platforms, making sure players can easily find and start loving the game.

• Represent the voice of the player within the Game leadership team, using data insights to inform and support product and marketing priorities.

• Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence

Experience and skills we are looking for:

• You have extensive consumer marketing leadership, as well as experience in the games as a service industry 

• You have a track record of creating comprehensive marketing strategies that successfully blend innovative product features with compelling brand narratives.

• You have deep, hands-on expertise in managing and optimizing key organic channels, including App Store Optimization (ASO), social media marketing, and community management.

• You are a supportive leader with excellent strategic skills, able to build trust and influence cross-functional teams and senior stakeholders.

• You understand mobile game KPIs, monetization models, and player psychology, especially within the casual genre.

• You have prior experience managing partnerships, brand collaborations and PR activities.