Senior AI Product Manager (Sports Focus)

As a Senior AI Product Manager on the AI Solutions Development and Product Team, you’ll sit at the intersection of sports and AI, partnering with sports organizations to identify high-impact opportunities where AI can elevate athletic performance, optimize operations, deepen fan engagement, and unlock new revenue streams across the entire enterprise — from the training facility to the front office to game day, and across ticketing, sponsorship, content, and commercial operations. 

You’ll work across a unique landscape: TWG Global’s own professional sports franchises serve as both partners and proving grounds for AI innovation, while our solutions extend well beyond our owned properties to serve professional leagues, collegiate athletic programs, and sports organizations of all sizes. This gives you a rare combination of direct access to elite sports environments and the opportunity to scale what works across the broader sports ecosystem. 

Your primary responsibility will be translating the real-world needs of coaches, front offices, performance science teams, league operations, and the commercial and business operations functions — marketing, ticketing, sponsorship, content, venue operations, and fan experience — into AI-powered products that actually get used. You’ll own the product lifecycle from discovery through delivery, applying a product operating model that prioritizes user adoption, measurable outcomes, and design excellence. 

This role goes well beyond roadmap management. You’ll need to understand both the performance side of sport (biomechanics, player tracking, injury risk modeling, game strategy) and the business of sport (fan data and segmentation, dynamic ticket pricing, sponsorship valuation, content production, and stadium operations), and work shoulder-to-shoulder with data scientists and engineers to turn those inputs into scalable, production-grade AI solutions. You’ll also drive integration of advanced AI capabilities like time series forecasting, computer vision, conversational AI, and content generation into our sports product suite. 

You’ll be the connective tissue between our technical teams and our sports partners, internal and external, ensuring that what we build is grounded in how organizations actually operate — across basketball/football operations, the front office, marketing and revenue teams, and game-day venue operations. This is an onsite position with time split between our downtown LA and Santa Monica offices. 

What you’ll do:

• Own the product vision and roadmap for AI solutions serving the entire sports organizations — including TWG’s owned franchises, professional leagues, and collegiate programs — spanning both on-court performance (performance optimization, injury prevention, scouting and talent evaluation) and the commercial and back-office functions that drive the business (fan engagement, ticketing, sponsorship, content, merchandise, and venue operations). 
• Build deep relationships with stakeholders across professional and collegiate settings — performance directors, coaching staffs, and analytics leads on the performance side, and marketing, ticketing, sponsorship, content, venue operations, and front-office executives on the commercial side — to understand their workflows, pain points, and strategic priorities. 
• Drive end-to-end product development from discovery and requirements through design, build, and launch, ensuring solutions are built for real-world adoption, not just technical capability. 
• Lead the integration of AI technologies — including time series forecasting, computer vision, reinforcement learning, conversational AI, and generative content — into the sports product suite, ensuring components are modular, scalable, and interoperable. 
• Work across data science, engineering, design, and business development teams to deliver robust, high-quality AI solutions aligned with organizational standards and partner expectations. 
• Define and track success metrics tied to user engagement and business outcomes — including commercial KPIs such as ticketing conversion and yield, sponsorship ROI, content output and cost-to-serve, and fan lifetime value — using data to continuously improve product-market fit across performance and commercial verticals. 
• Ensure responsible AI practices across all sports AI products, including athlete and fan data privacy, data governance and access controls, algorithmic transparency, and regulatory and league compliance. 
• Manage product budgets and development timelines, ensuring investments align with revenue goals and deliver measurable ROI for both TWG and our sports partners.