Senior Lead - Art Director

Job Title:

Senior Lead - Art Director

Location:

Shanghai, China

Department:

APAC Marketing team

Reports to

Head of Creative Studio, APAC

In short

At On, our mission is to ignite the human spirit through movement. We believe in experimentation, innovation, big, wild dreams. Trying, failing, learning, trusting there are better ways forward. 

As Senior Lead, Art Director for the APAC Creative Studio, you will be the critical creative link between global brand strategy and the Asia Pacific market, ensuring On’s premium creative expression is consistent, elevated and impactful across the region.

Your Mission

• Lead and elevate art direction for APAC regional campaigns, product launches, 360° brand communications, retail, social, digital and event experience.
• Translate high-level marketing strategies into visual systems, overseeing the process from initial briefing through to final execution with high-quality craftsmanship.
• eCommerce & Digital contents Excellence: Own the creative direction for eCommerce-related projects, including high-volume asset production, PDP (Product Detail Page) enhancements, and digital commerce campaigns.
• Measurable improvement in the creative output of junior/mid-level studio members as a result of direct mentorship and enablement toolkits.
• Partner closely with APAC marketing, brand, product, retail, digital and cross-functional teams to deliver integrated, high-impact campaigns.
• Collaborate closely with external creative partners, including agencies, photographers, directors, production houses and freelancers, to brief, guide and ensure delivery of premium creative outputs.
• Ensure On’s premium positioning and global brand consistency are maintained across Asia Pacific.
• Present creative concepts and strategies clearly and effectively to regional and global stakeholders.
• Highly detail-oriented, with a strong eye for craft, consistency and executional excellence.

Your story

• You bring 10-15 years of experience leading creative campaigns at the intersection of fashion, lifestyle, and culture — ideally within global premium or luxury brands.
• In-house brand-side experience is essential; agency background is a plus.
• Demonstrated ability to align global brand strategy with regional execution and deliver premium, world-class creative.
• Exceptional art direction, concept development and visual storytelling skills, with a strong 360° campaign portfolio.
• Deep understanding of premium brand building, visual systems and cross-market consistency.
• Act as a mentor and enabler for the Creative Studio team.
• Strong strategic thinking, communication and stakeholder management skills.
• Willing and able to travel across the APAC region as needed.
• Fluent in English and Chinese (written & spoken).

Meet the team 

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

We are a team of Graphic Designers, Digital Designers and Art Directors based in Shanghai and Tokyo. In close collaboration with the global creative studio, we represent On’s brand image in APAC and work on regional campaigns with consistency, quality and vigor. Our guiding principles in visual communication are the same as our products: Created with a commitment to detail and a focus on function. If you care about all of the above and beyond what may meet the eye — you’re at the right place.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.