Customer Marketing Executive

At XTM, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe exceptional customer experiences are essential to how modern B2B SaaS companies grow and retain customers. That’s why we foster a collaborative, fast-moving, and inclusive culture where innovation, experimentation, and execution excellence are encouraged. Our mission is to become the leading enterprise Translation Management System — and we’re looking for AI-first marketers who want to help scale that journey.

The Role

Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

We’re looking for a Customer Marketing Executive to help strengthen customer engagement, product adoption, advocacy, and expansion across XTM’s global customer base.

This is a highly execution-focused role responsible for building customer marketing programs that improve retention, drive expansion opportunities, and turn customers into long-term advocates. You’ll work closely with Customer Success, Account Management, Product Marketing, and Content teams to deliver campaigns, customer stories, digital events, and lifecycle experiences that support customer growth and satisfaction.

AI tools are central to how this role operates. We’re looking for someone who already uses AI-assisted workflows daily to improve content creation, personalization, campaign execution, customer communications, and operational efficiency.

This is not a strategy-only customer marketing role. You’ll be actively building campaigns, coordinating customer programs, managing advocacy initiatives, supporting lifecycle marketing execution, and helping scale customer engagement operations globally.

What You’ll Be Doing

Customer Advocacy & Community Building

Customer Advocacy Programs

• Identify, nurture, and maintain relationships with customer advocates across global and regional markets
• Build and manage a pipeline of referenceable customers for case studies, testimonials, webinars, and customer stories
• Support customer advocacy initiatives that strengthen brand credibility and community engagement

Review & Community Engagement

• Manage and optimize customer engagement campaigns across platforms such as G2, Capterra, Gartner Peer Insights, Reddit, and other relevant communities
• Develop outreach campaigns and supporting assets to encourage authentic customer reviews and participation
• Collaborate with Customer Success teams to maximize advocacy engagement opportunities

Customer Lifecycle & Retention Marketing

Adoption & Engagement Campaigns

• Design and execute customer marketing campaigns that improve product adoption, engagement, and feature awareness
• Create onboarding, nurture, and lifecycle email campaigns that guide customers through key stages of the customer journey
• Support initiatives focused on reducing churn, improving retention, and increasing customer value realization

Expansion & Cross-Sell Support

• Partner with Customer Success and Account Management teams to support cross-sell and upsell marketing initiatives
• Help execute targeted campaigns that identify and encourage account expansion opportunities
• Contribute to customer engagement strategies that improve Net Revenue Retention (NRR) and customer lifetime value

Digital Events & Customer Content

Webinars & Customer Programs

• Coordinate and support customer-exclusive webinars, virtual events, roundtables, and training sessions
• Help promote product updates, AI innovations, localization best practices, and customer education initiatives
• Collaborate across teams to ensure smooth event execution and strong customer participation

Customer Storytelling & Content Creation

• Work closely with content and product marketing teams to develop customer success stories, case studies, testimonials, and spotlight content
• Translate customer outcomes and ROI into compelling B2B marketing narratives
• Use AI-assisted workflows to scale and personalize customer communications and content production

AI-Enhanced Workflow & Operational Support

AI-Assisted Customer Marketing

• Use generative AI tools to accelerate content creation, campaign ideation, segmentation, personalization, and reporting workflows
• Explore new AI-assisted processes that improve customer engagement scalability and operational efficiency
• Apply AI thoughtfully while maintaining quality, consistency, and customer trust

Reporting & Optimization

• Monitor customer marketing campaign performance and engagement metrics
• Analyze campaign results and customer engagement trends to identify optimization opportunities
• Support reporting initiatives that demonstrate customer marketing impact on retention and expansion goals

Cross-Functional Collaboration & Customer Insights

Internal Collaboration

• Work closely with Customer Success, Account Management, Product Marketing, Growth, and Content teams to align customer engagement efforts
• Help maintain consistent customer messaging and campaign coordination across teams

Voice of the Customer

• Capture customer insights, feedback, and engagement trends to help inform product and marketing initiatives
• Support the sharing of customer learnings across internal teams to improve customer experience and campaign effectiveness