Organic Social Channel & Community Manager

About Mason's Meats

We make premium beef jerky and meat snacks using just two ingredients: British and Irish grass-fed beef and sea salt. No additives. No sugar. No nonsense. We are a DTC brand selling across the UK, EU, Middle East and other regions currently.

At our core, we're more than just a meat snack business. We're not a product, we're a movement - a return to real food in a world full of chemicals, fillers and artifice.

We're launching in the USA and building our production facility in Austin, Texas. We'll be using gold standard grass fed, grass finished American beef and bringing in our amazing salt from Anglesey that we use in the UK.

Important; applications without a covering letter will be discarded.

The Role

We're looking for an Organic Social Channel & Community Manager to take ownership of our organic channels and the community building around them, working from the new site in Austin alongside our marketing team across the UK and Europe.

We're a small and nimble team: design, marketing, paid and retention all work closely together. You'll own the organic output, but this role isn't just execution; you will contribute to the strategy. We want someone who can tell us why we're posting what we're posting, on which channel, and when.

Our primary active channel currently is Instagram (@masons_meats) followed by Facebook. We have a nascent presence on TikTok (@masons.meats) and YouTube. We would like to launch on Reddit and X and want someone who can help build a clear thesis for how each platform serves the brand and the customer we're trying to reach.

Key Responsibilities Include:

• Organic Channel Ownership. Plan, schedule, and publish. Build a weekly content calendar with a clear point of view.
• Community Management. Reply to every DM and comment that matters. Build relationships with our most engaged customers. Surface UGC worth resharing. Spot customers ready to become advocates.
• Format Development. Develop and own a library of organic content formats (series, recurring segments, hooks, CTAs, sequences). Refresh and retire formats based on performance.
• Feedback Loop with Growth. Work hand-in-hand with the paid team. Feed them organic winners worth testing in paid. Take back paid learnings worth applying to organic.
• Social Listening. Track conversation across our channels, our category and the people we admire. Bring back what you hear - content ideas, product feedback etc.
• Copywriting. Captions, scripts and any other written output the channels require. Write with precision and hold the brand voice without flattening it.
• Reporting. Own weekly, monthly and quarterly reporting on organic performance. From what we posted, what landed, what didn't, to channel-by-channel read against the strategy, format performance, community growth and health.
• Channel Strategy. Plug into the strategy for each channel alongside the Head of Brand: Instagram, YouTube, Facebook, TikTok, Reddit and X. 

Who you are

You've spent 2 - 4 years running organic social and community for a consumer brand you cared about. You care about food. You don't need to be carnivore, paleo, or anything else, but you should understand our mission and values.  

Day to day responsibilities

• Receive briefs and deliver precise, on-brand content ready for review
• Plan, schedule and publish across Instagram, TikTok, YouTube, Reddit and X
• Brief videographers and editors with scripts, hooks, shot lists and pacing notes
• Shoot iPhone-native content in the moment
• Reply to DMs, comments and community conversations daily on every active channel
• Report each week, with deeper monthly and quarterly reads
• Own and maintain the organic content library (formats, thumbnails, b-roll, archive)
• Proactively spot trend opportunities and bring recommendations on what to tap into and what to skip
• Ensure consistent output that may comprise content produced by other team members
• Keep all content named, organised and delivered on schedule