Product Manager, Activation & Conversion

What you'll do at Omnisend:

• Free to paid conversion.
• A meaningful number of free-plan brands use Omnisend without converting. You'd own diagnosing how to move that number, designing the mechanic, and running the experiments to achieve business goals.
• Setup quality at activation.
• Some brands reach activation with a setup that's fragile - a single list, no automation, no meaningful segmentation. They activate on paper but their foundation is weak, and they are at risk of churning before gaining real value. You'd define what "good" looks like at the end of onboarding and build toward it systematically.

What we use and value:

• Company-wide OKR and GIST framework
• Empowered product teams that solve customer and business problems, not build features
• Objective-based planning and experimentation-driven delivery
• Product-led growth
• We look at product metrics daily, we speak to our customers and do it often
• Outcomes and bringing value to our customers over outputs and feature factories
• Ship to learn. Experimentation to validate hypotheses and assumptions
• Truly embracing data-driven decisions

We expect that you’ll bring:

• 3–6 years of product management experience at a SaaS or tech company
• Commercial instinct tied to activation and growth. You understand that onboarding isn't a UX problem - it's a business problem. You think in terms of conversion rates, time-to-value, and what a free user needs to experience before they willingly pay.
• A track record of moving funnel metrics. You've owned an activation, conversion, or onboarding product before, and you can point to specific experiments you ran, what they revealed, and what you changed as a result. "We shipped the new onboarding" is not enough - we want to hear what happened after launch.
• Analytical rigour. You know the difference between a directionally interesting result and one you'd make a decision on. You've worked with funnel analytics tools, know how to size an experiment, and are honest about what the data does and doesn't say.
• B2B SaaS context. You understand how SMB SaaS products sell - low friction signup, product-led path to value, conversion driven by the product itself rather than a sales team. E-commerce or martech background is a genuine advantage given Omnisend's customer base.
• Cross-functional ownership without authority. The Activation team touches nearly every other product area. You'll need to build alignment with Core Product, Expansion, Data, and CX without positional authority. Stakeholder wrangling is part of the job.

What we offer in return:

• Gross salary  5,500–7,500 EUR/month, depending on experience
• Quarterly salary reviews
• An unlimited learning budget for self-improvement complying with the best interest of Omnisend
• Working methods and best practices inspired by the best tech companies in Silicon Valley
• Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate
• Flexible working hours and remote work possibilities
• Private health insurance
• Unlimited access to psychotherapy
• Workstation budget
• Personalized work anniversary gifts, such as house cleaning, spa treatments, international flights etc.
• Attractive workations and team-led team-building events