Senior Manager, Performance

Role Summary and Impact:

We are looking for a Senior Manager to lead performance-driven digital media implementation, focusing on Programmatic Video, YouTube, OTT/CTV, Meta, and TikTok campaigns.

This role primarily focuses on stakeholder management, media consultation, and hands-on campaign operations, requiring strong expertise in media buying planning, campaign implementation, optimization, pacing management, and performance delivery across large-scale branding campaigns.

The candidate will work closely with regional HUB teams, platform partners, internal teams, and client stakeholders (media team/ brand team) to ensure smooth campaign delivery and strong media performance. The role also requires providing consultation to internal teams on holistic full-funnel approaches including eCommerce onsite, CPAS, and TikTok Shop integration from a media perspective, while not directly handling eCommerce/social commerce execution.

Key Responsibilities

Campaign Buying Planning & Implementation

• Develop detailed media buying plans based on client brief, campaign phasing, KPI, and budget allocation.
• Build and manage media plans, budget trackers, pacing files, and implementation documents primarily in Excel.
• Lead end-to-end campaign setup, trafficking coordination, QA, monitoring, and optimization across platforms.
• Ensure campaigns are launched accurately and delivered according to agreed timeline and KPI.
• Propose innovative media ideas and emerging solutions for branding campaigns (optional)

Platform Management & Optimization

• Manage and optimize campaigns across:
• DV360
• Google Ads / YouTube
• OTT/CTV inventory
• Meta
• TikTok
• Monitor campaign pacing, delivery, frequency, viewability, VTR, CPM, CPCV, CTR, and other performance metrics.
• Proactively identify optimization opportunities to improve delivery efficiency and campaign effectiveness.
• Troubleshoot delivery issues and coordinate with platform partners to resolve campaign challenges.

Stakeholder & Cross-functional Collaboration

• Work closely with hub teams, platform partners, ad operations teams, and internal stakeholders for campaign execution alignment.
• Coordinate with media planning teams to ensure implementation accurately reflects approved media strategy and phasing.
• Support internal teams with media recommendations and platform best practices.

Full-Funnel Media Consultation

• Provide guidance to internal teams on holistic campaign approaches including:
• eCommerce onsite media
• Facebook CPAS
• TikTok Shop ecosystem
• Support alignment between upper-funnel branding campaigns and lower-funnel commerce objectives.
• Collaborate with commerce teams when integrated campaigns are required.

Reporting & Performance Analysis

• Prepare campaign reports, performance updates, and post-campaign analyses.
• Consolidate learning and optimization recommendations for future campaigns.
• Ensure data accuracy and report quality across all campaign deliverables.

Skills and experience:

Experience

• 5–8+ years of experience in digital media buying, campaign management, or performance media operations.
• Strong hands-on experience managing branding campaigns across programmatic video and social platforms.
• Experience working on FMCG clients or large-scale media accounts is highly preferred.

Technical Expertise

• Strong hands-on expertise in:
• DV360
• Google Ads / YouTube
• OTT/CTV buying
• Meta Ads Manager
• TikTok Ads Manager
• Strong knowledge of campaign implementation, optimization, pacing, and troubleshooting.
• Advanced Excel skills for media planning, budget tracking, and reporting.
• Understanding of digital media metrics and campaign performance analysis.

Soft Skills

• Strong attention to detail and operational excellence.
• Good stakeholder management and communication skills.
• Ability to manage multiple campaigns simultaneously under tight timelines.
• Problem-solving mindset with strong ownership and accountability.
• Ability to work effectively with regional/global stakeholders and cross-functional teams.

Scope Clarification

• This role is primarily focused on media buying operations, implementation, optimization, and campaign delivery.
• This role is not responsible for strategic communications planning or hands-on eCommerce/social commerce operations execution.
• The role may provide consultation and support on holistic media integration across branding and commerce ecosystems.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.