Senior Marketing Manager

Noble Panacea is a new revolutionary skincare brand founded by Nobel Laureate Sir Fraser Stoddart and launched in October 2019. The ground-breaking OSMV™ Technology at the core of the brand enables transformational efficacy and precision. We create with intention and deep respect by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of product development, from R&D to packaging.

Ultimately, we strive to promote absolute skin health by empowering all who seek authentic, natural, and ageless beauty.

The Marketing Manager role at Noble Panacea is a strategic and hands-on leadership position responsible for driving the brand’s marketing performance across HK/SG. This role will be responsible for developing and executing brand marketing strategies (digital, social, influencer, content) while also leading trade marketing initiatives to maximize retail sell-through, in-store visibility, and retailer partnerships. This role requires a blend of creative storytelling, data-driven decision-making, and strong collaboration with sales and retail teams. This position demands both strategic agility and operational execution to enhance brand awareness, consumer engagement, and sales performance in a highly competitive market.

Duties and Responsibilities Include:

Brand & Digital Marketing

• Develop and execute 360° marketing campaigns (ATL/BTL) to increase brand awareness and engagement.

• Lead social media strategy and influencer/creator collaborations.
• Manage performance marketing (paid ads, email, SEO) to drive business growth.
• Oversee content creation (educational skincare guides, tutorials, before/after campaigns).
• Partner with PR & community agencies to amplify brand storytelling.
• Share key competitor showcases and market analysis on monthly basis.

Product Launches & Campaign Management

• Plan and execute high-impact product launches, including go-to-market strategies, PR, and promotional activities.
• Develop compelling storytelling and creative assets (video, photography, copy) in collaboration with creative teams and agencies.
• Work with cross-functional teams (product development, sales) to ensure cohesive brand messaging.

KOL Management:

• Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC strategy.
• Evaluate, select, and manage KOL / KOC with social agencies. 
• Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing for the whole group. 
• Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
• Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery. 
• Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.

Trade Marketing & Retail Execution

• Design retailer-specific promotions, merchandising strategies, and in-store activations (retailers, department stores, etc.).
• Work closely with sales teams to train retail staff on product benefits and brand messaging.
• Develop POS materials (testers, displays, signage) that enhance brand visibility in-store.
• Analyze sell-through data and adjust trade spend for maximum ROI.
• Plan sampling programs, GWPs (gift-with-purchase), and retailer-exclusive launches.

Channel & Partner Management

• Build strong relationships with key retailers, distributors, and department store partners.
• Monitor competitor trade activities and identify growth opportunities.

Performance & Analytics

• Track KPIs: brand awareness, conversion rates, retail sell-through, promo ROI.
• Report on campaign performance and adjust strategies in real time.