Ad Monetization Manager
Role summary by JobGrid
Ad Monetization Manager at leadtech: Remote, Spain; Full time; Lead; Marketing & Growth. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: Remote, Spain
- Role classification: Marketing & Growth, Full time, Lead
- Source freshness: checked by JobGrid on 2026-05-27.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Leadtech is a fast-growing mobile and web apps company with a diversified portfolio across non-gaming verticals: lifestyle, health & wellness, productivity, and utilities. We are looking for an Ad Monetization Specialist who brings the analytical rigor and optimization mindset from the gaming world to elevate the performance of our advertising stack across mass-market consumer applications.
This role is key to maximizing ad revenue through the strategic management of mediation, waterfalls, floor prices, and ad network relationships, working closely with the Product, UA, and Data teams.
KEY RESPONSIBILITIES
Ad Mediation & Waterfall Management
- Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager).
- Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM.
- Evaluate and onboard new ad networks and programmatic demand.
Revenue Analysis & Optimization
- Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share.
- Run cohort analyses and A/B tests on ad formats, frequencies, and integrations.
- Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude).
Ad Format Strategy & Advertising UX
- Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC.
- Ensure the right balance between ad monetization and user experience, reducing ad-induced churn.
- Collaborate with Product to properly integrate ad placements into the user flow.
Partner Relations & Negotiation
- Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.).
- Negotiate guaranteed deals and header bidding arrangements with strategic partners.
- Stay up to date on programmatic market trends and policy changes (ATT, privacy).
Compliance & Inventory Quality
- Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines.
- Implement brand safety measures, ad quality filters, and advertising inventory review processes.