Role summary by JobGrid
Campaign Specialist at soum: Riyadh, Saudi Arabia; On-site. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: Riyadh, Saudi Arabia, On-site
- Source freshness: checked by JobGrid on 2026-05-31.
- Application path: candidates continue to the employer application page with non-personal referral tags.
About the Role
At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories. This role focuses on campaign strategy, creative ideation, influencer marketing, partnerships, and campaign execution — working closely with Digital, Content, and Design teams to deliver impactful campaigns that drive awareness, engagement, and sales.
You'll own campaign execution across our social and digital channels, develop SEO-driven content strategies, and work closely with our CRM and growth teams to optimize every touchpoint in the customer journey.
Responsibilities:
Develop campaign strategies and marketing plans aligned with business goals
Plan and execute campaigns for Cars & Electronics categories
Lead influencer campaigns end-to-end, including sourcing, briefing, content direction, follow-ups, and execution
Build creative campaign concepts, storytelling angles, and content ideas
Write campaign copies, scripts, hooks, and social media content directions
Coordinate with the Digital team to launch campaigns and ensure smooth execution
Manage partnerships and collaboration opportunities with brands and influencers
Collaborate with internal teams, including Content, Design, CRM, and Production
Monitor campaign performance and suggest creative optimizations
Stay updated on trends, audience behavior, and competitor activities
Requirements:
1–2 years of experience in campaign management, influencer marketing, or brand marketing
Strong strategic thinking and campaign planning skills
Creative mindset with strong storytelling ability
Excellent Arabic copywriting and scriptwriting skills
Strong communication and project coordination abilities
Ability to manage multiple campaigns in a fast-paced environment
Experience in the automotive or electronics industries is a plus
Preferred Skills:
Campaign planning & strategy
Influencer marketing
Creative ideation
Scriptwriting & content direction
Partnership management
Cross-functional collaboration
Why Soum?
High ownership and autonomy — you'll have real impact from day one
Fast-moving, collaborative team that values speed, trust, and results
Work on Saudi Arabia's fastest-growing used electronics and cars marketplace
Be part of a growth-stage company with strong momentum and a clear vision
Competitive compensation and a culture that invests in great people