CRM Manager (m/f/d)

Your daily workout

We are looking for a CRM Manager to join our EGYM Wellpass Marketing Team in Munich! If you are passionate about creating personalized customer journeys and driving user engagement through data-driven campaigns, this is your opportunity to make an impact. Are you creative, structured, analytical, and eager to take our CRM strategy to the next level? Join our motivated and ambitious team!

• Campaigning: You plan and execute multichannel CRM campaigns (email, push, in-app, etc.) in close collaboration with other members of the marketing team

• Analysis: You track, analyze, and report on campaign performance (KPIs, conversion rates, retention) and implement ongoing optimizations

• Segmentation: You ensure data quality and effective segmentation to deliver relevant and impactful communications

• Automation: You are responsible for developing and optimizing automated lifecycle journeys (onboarding, re-engagement, loyalty, etc.)

• Strategy: You define and implement CRM strategies that increase engagement, satisfaction, and customer retention

• Collaboration: You work closely with Product, Data, and Tech teams to improve our tools and enhance user journeys
  
  

Your fitness level

• Education: You hold a degree in marketing, communications, data, or a related field

• Experience: You have 2+ years of full-time experience in CRM, marketing automation, or data-driven marketing

• Tools: You are proficient in at least one CRM tool (e.g., Salesforce, Hubspot, Braze, etc.)

• Creativity: You bring a creative mindset and a strong writing style that engages and inspires

• Multitasking: You are detail-oriented, data-savvy, and can manage multiple projects simultaneously

• Language skills: You have excellent communication skills in both German and English

Your training goal for your first 6 months

• Ownership: You have established yourself as the go-to person for CRM within the Marketing Team and in collaboration with Sales and Business Development

• Impact: You have successfully launched and analyzed impactful CRM campaigns, delivering key insights and learnings

• Foundation: You have laid the foundation for a structured CRM plan, including segmentation, scoring, and automation journeys

The equipment we provide

• Modern culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process

• Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve

• Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year

• Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products

• Flex Budget: Use €60 per month flexibly for public transportation and a meal subsidy

• Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal

• Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time

• Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

• Subsidized Pension: Profit from our employer-subsidized pension

Your warm up plan

• Intro call: 30–45 minute conversation with Dolihane (Talent Acquisition Partner) to assess motivation and introduce your background
• Case preparation: Case study shared in advance for preparation
• Case interview: 60-minute video interview with Gwen
• Vision session: 30-minute discussion with Nadja on overall marketing vision and strategy
• Bar Raiser interview: Final interview focused on company values and cultural alignment

Contact Information

Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID #1995. 

Contact: Dolihane Feddag

For further information: https://career.egym.com/