Digital Content Executive

As a Digital Content Executive, you will be the creative storyteller for our brand. Your mission is to produce high-quality, engaging content that elevates our brand image and drives stakeholder engagement. You will be responsible for the full content lifecycle, from research and ideation to production and distribution, ensuring our messaging is consistent, SEO-optimised, and impactful across all UK channels.

KEY RESPONSIBILITIES

Content Strategy & Planning

• Business Unit Content Planning: Work with business unit specialists and marketing management to plan content in 90-day sprints.
• Strategy Implementation: Execute your assigned tasks accurately, on time and in full, keeping a record of your progress on Monday.com and Bob.
• Editorial Calendar: Work with the marketing manager to build and maintain an organised content roadmap, ensuring a consistent flow of fresh material for internal and external audiences.
• Reporting: Produce data-led reports containing recommendations for future content, digital tools and promotional channels.

Content Production & Copywriting

• Multi-Format Writing: Write clear, attractive copy with a distinct voice for diverse mediums including PR, blog posts, articles, whitepapers, social media, video scripts, case studies, and newsletters.
• Creative Curation: Create and curate digital assets (imagery and text) that enhance brand awareness across all marketing activities.
• SEO Excellence: Apply SEO principles to all digital copy to maximise reach, visibility, and organic traffic.
• Brief Interpretation: Interpret project briefs to understand requirements and translate complex technical information into digestible, engaging content.

Communications & Branding

• Messaging Consistency: Ensure all internal and external communications maintain a consistent brand tone and positive professional image.
• Collaboration:  Work with colleagues inside and outside of the marketing department to deliver specialised (and technically accurate) content and campaigns.
• Design: Always follow the brand guidelines and use Canva templates to maintain design consistency.
• Quality Control: Edit and proofread your own work and collaborative pieces to ensure they are publication-ready and error-free.

Operations & Technical

• CMS Management: Manage the distribution of content through our CMS (WordPress CMS), ensuring all digital pages are up to date.
• Agency Liaison: Project manage creative content that involves external creative agencies.