eCommerce Executive

OVERVIEW

The eCommerce Executive supports the day-to-day management, optimisation, and performance of ThruDark’s online store. Working closely with the eCommerce Manager, this role ensures that all digital activity - from product setup to campaign execution - is accurate, engaging, and aligned with brand standards.

The role combines technical accuracy with creative execution, ensuring every touchpoint on the site reflects ThruDark’s premium positioning and delivers an exceptional customer experience.

RESPONSIBILITIES

• Create, update, and maintain product listings within Shopify, ensuring all data, imagery, and tagging are accurate and consistent.
• Manage visual merchandising across collection pages in line with launches, seasonal plans, and trading objectives.
• Build and maintain campaign and landing pages using Shopify and associated CMS tools. conduct regular QA checks to ensure content, links, and assets meet brand standards.
• Support setup and testing of promotions, bundles, and gift-with-purchase offers.
• Collaborate with the marketing team to ensure product launches, PR campaigns, and new collections are well represented onsite.
• Create and publish SEO-focused content in alignment with the wider content calendar, working with external agencies to execute SEO strategy.
• Maintain consistent brand storytelling and tone of voice across all eCommerce content.
• Assist in reporting on eCommerce metrics, making analytical insights to present to the wider team in the weekly trading meeting.
• Support the delivery of ad-hoc eCommerce projects, feature launches, and updates as required.
• Taking ownership of day to day operations on the website, reporting back to the eCommerce Manager with opportunities and challenges.