Full Cycle Account Executive - Italy

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and AI-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 30,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As our Account Executive in Italy, you play a key role in building plancraft’s presence from the ground up. Having just entered the market, we’re looking for someone who enjoys shaping things early on. You will develop relationships with a growing base of Italian customers, co-create a local sales approach, and turn early learnings into scalable success.
You will work closely with a small and highly motivated local team, currently consisting of a Country Lead and a Sales colleagues. This setup gives you a high level of ownership and real influence from day one. It is a hands on role where you collaborate closely while owning your own customer impact, with a strong focus on building sustainable foundations early on.

You will be based in Milan, working on site from our soon-to-be-opened office at least three days per week, with occasional travel to our HQ in Hamburg (onboarding + quarterly visits).


Your Responsibilities

• Convert leads into paying customers through excellent qualification, tailored demos, and consistent follow-up.

• Own customers across the full lifecycle, including onboarding and activation support to avoid early churn and ensure customer value creation.

• Execute daily sales activities with high quality, maintaining strong CRM hygiene and transparent documentation.

• Collaborate closely with the team on localization, customer communication, and structured feedback loops.

• Provide weekly reporting on lead flow, performance metrics, and customer insights.

• Support outbound experiments (e.g., targeted outreach, event-based campaigns) and share learnings with HQ and local team.

• Contribute to optimizing the sales process, improving structure and efficiency alongside the team.

• Help prepare and refine the sales playbook and market learnings together with the Country Lead.

YOUR PROFILE

Must-haves

• A self-starter entrepreneurial mindset with strong ownership, structure, and reliability.

• Strong track record in closing deals and managing a structured pipeline.

• 2+ years experience in B2B SaaS sales, ideally in SMB segment.

• Proven hands-on experience with outbound prospecting and lead generation.

• Solid CRM Experience (Hubspot preferred).

• Comfortable working in fast-changing environments.

• Italian language proficiency at C1/C2 level and strong English skills.

Nice-to-haves

• Experience working in startups or early-market environments.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.

• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.

• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.

• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.

• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.

• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.

• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.

• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language.

Please submit your application documents in English.