Head of Demand Generation / AI

Vortexa is a fast-growing international technology business founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view on the global seaborne energy flows in real-time, bringing transparency and efficiency to the energy markets and society as a whole.

http://www.vortexa.com/

The Role 

This is a pivotal hire. We are shifting from a lead generation culture to a demand generation function that owns pipeline, speaks the language of revenue, and operates as a genuine commercial partner to an enterprise sales team operating complex, multi-stakeholder cycles. You will inherit an existing setup and a mandate to reorient how we measure, activate, and engage buyers across the full funnel — from first signal to closed won and into account expansion. 

This is a strategic and hands-on role for someone who understands that the shape of a modern marketing team is changing. You will not be building a large function. Instead you will orchestrate a small core, embed specialist resource where needed, and use AI-powered workflows to punch above your weight. The candidate who thrives here is energised by that model — not looking to manage their way to impact. 

What You Will Own 

• Full-funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match 

• Net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent-driven cross-sell plays, and alignment with Sales and Customer Success on expansion pipeline 

• Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions 

• Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions-first and persona-specific 

• Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions 

• Organic and SEO growth: keyword strategy, content-to-search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa’s content is crawlable, rankable, and present in LLM-driven discovery 

• The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI-driven workflows, automation, and API-based activation over manual execution 

How You Will Work 

This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are: 

Marketing Operations Lead 

Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue. You bring the demand signal; they build the systems that make it measurable and repeatable. 

RevOps 

Alignment on funnel definitions, lead routing, CRM data quality, and cross-GTM reporting consistency. Alignment and enforcement of SDR SLAs and oversight on performance. Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.