Lead, Partners and Creators
Role summary by JobGrid
Lead, Partners and Creators at Fanatics: New York, United States; On-site. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: New York, United States, On-site
- Source freshness: checked by JobGrid on 2026-06-01.
- Application path: candidates continue to the employer application page with non-personal referral tags.
About Us
About the Team
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
Role Summary
Creator-led acquisition is one of the highest-leverage growth channels at Fanatics Collect, and this role plays a critical part in scaling that engine. As Lead, Creator Partnerships, you will own the execution and performance of creator partnerships and affiliate programs across Fanatics Collect and Topps.com.
As a senior individual contributor, you will manage creator and partner relationships, drive end-to-end campaign execution, and deliver measurable acquisition outcomes. You will work cross-functionally to translate insights into action, optimize program performance, and integrate creator strategies into broader growth initiatives.
Responsibilities:
- Recruit, onboard, and manage a roster of hobby-native and mainstream creators across sports cards and TCG
- Develop campaign briefs, creative direction, and performance expectations for creator activations
- Own day-to-day creator communications, deliverables tracking, and performance reporting
- Manage and scale affiliate programs (e.g., Impact.com) for Fanatics Collect and Topps.com
- Build and maintain relationships with partners across the collectibles ecosystem and beyond
- Execute campaigns aligned to growth priorities, product launches, and key events
- Monitor performance metrics and optimize campaigns for efficiency, incrementality, and ROI
- Partner cross-functionally with Growth, Marketing, Product, and Analytics to align on execution
- Track KPIs across creator and affiliate channels, and build reporting to communicate insights
- Provide data-driven recommendations to improve program strategy and performance
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7+ years of experience in growth marketing, creator partnerships, affiliate marketing, or business development within e-commerce or digital platforms
- Proven track record of managing and scaling creator or partner programs with measurable business impact
- Experience with performance-based affiliate platforms (e.g., Impact.com, AppsFlyer)
- Strong analytical skills with the ability to interpret data and drive actionable insights
- Experience managing external relationships including creators, partners, and agencies
- Excellent communication skills, including briefing, stakeholder management, and presentation
- Highly organized with the ability to manage multiple concurrent initiatives in a fast-paced environment
- Preferred experience in live commerce, social commerce, or creator-driven platforms
- Preferred familiarity with sports cards, trading card games (TCG), or collectibles
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
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