Local Marketing Manager (Netherlands & Belgium)

We’re looking for a creative, commercially-minded, and highly proactive Local Marketing Manager to help grow Treatwell’s presence across Belgium and the Netherlands. This role combines local brand building, community engagement, social media management, and content creation.

You’ll play a key role in positioning Treatwell as the leading beauty and wellness platform in the region by creating impactful campaigns, building relationships with salon partners, and producing engaging content that drives both salon partner acquisition and booking growth.

Working closely with local Supply teams and central marketing teams, you’ll ensure our local marketing activity is both culturally relevant and commercially effective.

What you’ll do

Drive local brand awareness & consideration

• Build and execute local marketing campaigns that put Treatwell front-of-mind for salon owners and stylists.
• Own and manage the local Instagram accounts, including but not limited to creating engaging UGC-style content with salon partners
• Scope opportunities to increase Treatwell’s presence at industry events, trade shows, and partner activations, and execute on these opportunities
• Build relationships with key associations, influencers, and partners in Belgium and the Netherlands

Build community & advocacy

• Create meaningful connections with salons — both online and offline — through content, meetups, and community initiatives.
• Produce content (social, newsletters, case studies, webinars) that excites salons and reflects Treatwell’s brand
• Communicate key Treatwell updates to salon partners in engaging and impactful ways
• Launch initiatives that turn salon owners and stylists into Treatwell advocates.