Marketing Automation Specialist

Please be advised that this is a twelve-month fixed term contract

The role in a nutshell: Support the delivery and optimisation of automated customer communication campaigns across multiple digital channels, with a strong focus on reporting, analytics, and insight generation to drive data-led marketing decisions. The role will be responsible for monitoring campaign performance, identifying opportunities for improvement, and delivering actionable insights to stakeholders, while also supporting marketing collateral and ensuring brand consistency across all communications.

About the ‘Department’: The Marketing department is responsible for creating and promoting customer finance offers that help support the sale of new and used cars and subsequent customer communications. The department is divided into two teams; Marketing Programmes & Communications. Key responsibilities of the team include launching quarterly marketing programmes for both retail and fleet, managing network programme communications, internal and customer-facing communications (with a focus on digital channels) and campaign performance monitoring and optimisation.

What you’ll be doing:

• Support the planning and deployment of customer communication campaigns through multiple digital channels and diverse technologies.
• Monitor and assess the ongoing performance of customer communications against various criteria including commercial results, customer experience and regulatory compliance.
• Develop, maintain and enhance digital communication channels such as personalised product videos to support the ongoing delivery of Customer Understanding within Consumer Duty. 
• Perform data analysis and deliver insight-driven reporting to support business decision-making.
• Assist in the production of marketing collateral and promotional materials, as required by the business. This will require frequent liaison between several internal departments, external agencies and OneToyota entities
• Ensure brand guidelines are up-to-date and consistent throughout TFSUK communications channels, ensuring regular content reviews and consistent messaging.
• Support ad hoc projects arising from business objectives and regulatory compliance.

How you could stretch this role:

• Actively benchmarking against other TFS markets and external Financial Services providers with a view to identifying best practice / innovations.
• Opportunities to participate in “Kaizen” (continuous improvement) and “TWOW” (Toyota Ways of Working) activities to improve workflows and processes.
• Recommend new ideas and ways of working as business requirements and data capabilities evolve.
• Pro-actively seek an understanding of macro/micro economic factors that could influence how we communicate to customers.

What you’ll get to own:

• Reporting data and insights in a timely, data-driven reporting to provide key stakeholders with actionable insights, trend analysis, and root cause investigations.