Performance Marketing Manager

Join us as a dynamic Performance Marketing Manager with a strong commercial focus, ready to spearhead and elevate multi-channel lead generation within our B2B business. This role offers you the opportunity to take full ownership—planning, executing, optimising, and driving success across channels such as PPC, Paid Social, SEO, Affiliates, and CRO—all while being hands-on and making a tangible impact.

You will be accountable for delivering measurable pipeline and lead growth, with a keen eye on budget management, accurate forecasting, and maximising ROI. Collaborating closely with agency partners and internal teams, you'll make sure campaigns are not only executed flawlessly but also continually optimized to achieve outstanding commercial results.

In this pivotal role, you’ll help shape our digital growth strategy by linking marketing performance directly to sales success, while developing scalable acquisition and conversion frameworks across the full funnel.

Serving as the essential connector between marketing, sales, digital teams, and external partners, you will ensure seamless alignment from campaign strategy all the way through to revenue generation.

Demand generation strategy and execution

• The full paid mix across Google, Meta, LinkedIn, programmatic and affiliates, run as one funnel rather than as channel silos.
• Quarterly media planning, in-flight reallocation and incrementality testing measured against pipeline, not vanity metrics.
• The creative and messaging brief into agencies, with sharp feedback loops between performance data and campaign iteration.

Commercial accountability

• Budget ownership across channels, with forecasting, pacing and scenario modelling that holds up in front of Finance and the CMO.
• The core funnel KPIs: CPL, CAC, MQL to SQL conversion, ROI and contribution to closed-won revenue.
• A clear, defensible view on what we are spending, what it is returning and where the next pound should go.

Web, SEO and CRO

• Organic growth strategy in partnership with our SEO lead, focused on commercial intent and AI answer visibility, not just rankings.
• A continuous CRO programme across landing pages, forms and key journeys, run with our CRO partner.
• Close collaboration on the Culligan mywater portal roadmap, converting acquisition into self-serve adoption and lifetime value.

Measurement and tracking

• Robust tracking across GTM, GA4, ad platforms and our wider data stack, with a working understanding of what attribution can and cannot tell us.
• A practical testing and incrementality programme that informs investment decisions, not just dashboards.