Performance Marketing Specialist
Role summary by JobGrid
Performance Marketing Specialist at Jobs Syuakwkwwaw9Sdihkryrxz: Bengaluru, India; Hybrid. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: Bengaluru, India, Hybrid
- Source freshness: checked by JobGrid on 2026-06-09.
- Application path: candidates continue to the employer application page with non-personal referral tags.
About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
About the role
As a Performance Marketing Specialist at Wati, you'll be responsible for planning, executing, and optimising paid campaigns across Google Ads, Meta Ads, LinkedIn, and emerging channels. You'll work across multiple global markets, own the full campaign lifecycle from brief to report, and bring both analytical rigour and creative instinct to everything you do. This role is for someone who lives and breathes performance, stays ahead of platform changes, and can turn data into actionable insights fast.
What you'll do
- Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
- Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
- Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
- Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what's new
- Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
- Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
- Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
- Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
- Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
- Contribute to influencer and creator marketing initiatives, including tracking and attribution setup