Regional Lead, Brand Marketing Strategy

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. 

We are growing rapidly and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

The part you will play

We are looking for a visionary and dynamic Regional Brand Marketing Strategist to join our team. This role operates at the exciting intersection of scale and strategy. You will hold a dual mandate: acting as a "horizontal" capability builder to develop a standardized, high-performing social commerce machine across markets, while also serving as the "vertical" strategic lead for key brand accounts.

You will not just be a thinker, but a capability builder who bridges the gap between overarching business goals, audience insights, full-funnel activation, and compelling content.

As a Regional Brand Marketing Lead, you will take charge of 

1. Brand Strategy & Account Leadership

• Own and develop strong, differentiated brand marketing strategies for assigned key accounts, grounded in:
• Business objectives
• Category dynamics
• Audience insights
• Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives.
• Lead strategic conversations in pitches and QBRs, bringing a senior point of view and cross-market insights.

2. Full-Funnel Strategy & Translation

• Translate business strategy into end-to-end full-funnel marketing plans, including:
• Audience persona definition
• Funnel design (awareness → consideration → conversion)
• Channel roles (TikTok, Meta, marketplaces, etc.)
• Content strategy (what to say, not just what to produce)
• Ensure alignment and consistency across the full funnel and all channels.

3. Strategic Direction & Execution Alignment

• Provide clear strategic direction to:
• Creative teams (briefing, messaging, content approach)
• Performance teams (activation logic, channel strategy)
• Work at account level to ensure seamless execution of the strategy.

4. Data-Driven Strategy & Innovation

• Leverage tools and data sources such as:
• TikTok MarketScope
• Category benchmarks
• Competitive landscape analysis
• Translate insights into actionable strategic recommendations to drive growth on assigned accounts.