Senior Creative Strategist & Copywriter
Role summary by JobGrid
Senior Creative Strategist & Copywriter at SURI: London, United Kingdom; Hybrid; Full time; Senior; Creative, Design & Content. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: London, United Kingdom, Hybrid
- Role classification: Creative, Design & Content, Full time, Senior
- Source freshness: checked by JobGrid on 2026-06-06.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Hello, we’re SURI (Sustainable Rituals)—we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.
For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
About the Role
At SURI, digital advertising is central to our growth. It’s the first point of discovery for millions of our future customers, and a core part of how they learn about SURI and our award-winning products. We strive to create advertising that cuts through the clutter, not through clickbait or gimmicks, but through narratives that pique curiosity and tell our story engagingly. We want people to enjoy our ads, feel like they’ve learnt or questioned something, and be motivated to make a change.
As Senior Creative Strategist & Copywriter, you’ll own our advertising creative from concept to execution — leading big-picture ad strategy, shaping our messaging architecture, and producing the kind of work that builds a brand as well as a business. You’ll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team.
This is not a traditional DTC performance role. We’re looking for someone with a strong agency creative foundation who is excited to apply that craft to a high-growth consumer brand.
What You’ll Do
- Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
- Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks
- Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance
- Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function.
- Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration
- Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results