Role summary by JobGrid
Senior Director, Client Strategy (Senior Media Director) at wpromote is a remote role in the United States within Marketing & Growth. JobGrid normalizes the role facts from the English source record, which was posted on 2026-05-29 and last checked on 2026-05-30; salary is not listed in the payload. Candidates are sent through JobGrid to the original public application page with non-personal referral parameters.
- Remote, United States; workplace type is remote and the country is the United States.
- JobGrid classifies the role under Marketing & Growth and preserves the title as provided in the source record.
- The source content is in English, and this copy stays within normalized job facts rather than employer description text.
- Salary is not disclosed in the payload, so no salary context is added here to avoid inventing details.
You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search, Social, Programmatic, CTV, YouTube, and in some cases, Creative). This role requires a hybrid of account ownership—managing total account health, profitability, and retention—and visionary strategic planning—designing the media mix, partnering with a comms team around audience architecture, and a clear understanding of measurement frameworks that drive enterprise growth.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions.
You Will Be
- Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
- Serving as the lead point of contact for client leadership.
- Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
- Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
- Understanding client SOWs and be able to make internal recommendations for how to best service the account
- Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
- Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
- Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.
You Must Have
- 10+ years of experience in media across search (paid and organic), social, programmatic, and video.
- Proven success managing multiple client simultaneously
- Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
- Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
- Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
- Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Nice to Have
- ISP and/or App experience