Head of Sales

Head of Sales - Appvia

Internal Title: Head of Sales

Location: London, UK (Hybrid - in office 3+ days a week)

Contract: Permanent, Full-time

Package: £115,000 - £135,000 + OTE up to £230,000 + EMI equity + Additional incentives on product sales

About Appvia

Appvia helps organisations build, secure, and innovate across cloud, data platforms, and AI by blending practical engineering expertise with real-world experience. Drawing on our background in creating open source projects like Terranetes and our self-service agentic developer platform, Wayfinder, we bring that industry know-how and expertise into your organisation to help unlock the true value of the cloud.

As an AWS Advanced Tier Partner and a Specialist Microsoft Partner, we specialise in delivering secure, scalable cloud-native platforms and services, including containerisation, FinOps, modernisation, data platforms and engineering, ML models, and AI integration. Whether organisations are seeking cloud funding, support with their strategy, or a fully managed service, we have the capabilities and solutions to help them succeed.

Our services span cloud platform engineering, data and AI platform delivery, and managed cloud operations, all underpinned by the products we have built and run ourselves. Wayfinder, our self-service, agentic developer platform, is now evolving to include automated cloud operations and infrastructure workflow automation, opening a genuinely differentiated commercial story at the intersection of platform engineering and enterprise AI.

About the Role

This is the most senior commercial leadership role in the business. You will report directly to the CEO, sit on the leadership team, and own Appvia’s new business revenue motion across private sector accounts.

You will inherit an active team, this is not a standing-start hire. There are people, pipeline, and relationships already in motion. What is needed now is a leader who can come in quickly, understand what we do and who we sell to, and immediately elevate the team’s performance, focus, and output.

The primary focus of the role is services revenue across cloud, data and AI, and managed cloud, with an exciting opportunity to support the commercial launch of Wayfinder as an agentic developer platform. The right candidate will have a strong services background and understand how to use product to open and expand those relationships.

This is a player-coach role, with both a personal new business contribution and accountability for the team’s collective target. You are as comfortable leading from the front on strategic deals as you are coaching the team and building the structure that drives consistent performance.