Brand and Content Marketing Manager

Location: London, Hybrid

Salary: £40,000 to £45,000 per year

About us

At Arbor, we’re on a mission to transform the way schools work for the better. 

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. 

Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. 

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.

About the role

We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. This role isn't just about managing output; it's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets.

You will own the day-to-day operations of our multi-brand ecosystem, balancing creative storytelling with commercial rigour. On one hand, you will hold a direct stake in our pipeline, using content as a strategic lever to hit termly lead and SQL targets. On the other, you will lead our brand enablement, defining the intake processes, guardrails, and asset libraries that empower the wider business.

As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth and M&A. We need an operational engine who can execute at pace and an inspiring cross-functional collaborator to unite our story.

Role Responsibilities

Strategy and multi-brand orchestration

• Co-author the termly Brand and Content calendar with the Head of Brand and Content, and own the delivery plan beneath it.
• Generate customer and market insights to inform planning and messaging, sharing learnings with the team and wider business.

Content and thought leadership

• Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership.
• Lead the production of flagship pieces for Arbor and develop equivalents across the other brands.
• Act as a lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership.
• Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture.
• Reshape the content mix based on funnel data, not preference.
• Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas.
• Use partnership channels as a multiplier on content launches.

Brand architecture, operations and enablement

• Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business: triage requests, set expectations, and deliver or route the work.
• Support the Head of Brand and Content on M&A and brand integration and strategy workstreams, owning specific workstreams within the agreed playbook.Own and manage specific workstreams within the defined playbook to support the Head of Brand and Content on M&A and brand integration and strategy initiatives.
• Own production of print and event collateral (brochures, leaflets, roller banners, badges, lanyards, merch) end-to-end, including supplier management.

Owned Channels and Brand Assets

• Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages.
• Own organic growth and engagement on LinkedIn, for our brands and key people across the team.
• Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic.
• Shape our presence on the Arbor Community platform and seed thought leadership where customers gather.
• Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations, including programme copy, speaker briefings, slides, livestream content, and the downstream content pipeline.
• Manage and update digital assets (logos, product visuals) with the Product team as the UI evolves.

Measurement and reporting

• Maintain up-to-date reporting on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.

Ways of working and team leadership

• Contribute to the team’s shift to agentic and AI-assisted production: identify where AI compresses hours into minutes, build reusable workflows, and raise the floor on team output.
• Manage freelancer and agency relationships, including capacity planning, briefing standards, and quality control.